The Standard Journal

Giant in the mattress industry passes, but his business lives on

- By John Bailey

Terry Spears, who grew two multimilli­on dollar mattress companies based in Floyd County, passed away Tuesday, Sept. 28, after a long battle with cancer.

Terry’s interest in mattress making came from his wife Glenda’s father, Claude Sanford, who used to operate Sanford Mattress on East 12th Street.

“I’d go over there three hours a day to try to learn,” Spears told the Rome NewsTribun­e in 2009.

“I decided I wanted to go into business for myself. So I got with my brother Ed, and we started in 1973 in Cedartown so as not to compete with Mr. Sanford.” Later, in 1976, his brother Gene joined the company.

To get started, he knocked on doors and offered to refurbish mattresses for $25.50. The first factory was 5,000 square feet. The business grew to a building twice that size, and then moved into an old elementary school in Polk County. The brothers moved sites, growing the business through the years through 2008, when it was sold to an Ohio-based private equity group.

Five generation­s

“All Mr. Sanford ever did was make mattresses,” Spears said earlier. “And his father, too. So it’s about four generation­s.”

Now, with Heritage Sleep, it’s at five generation­s.

The fourth and fifth generation­s sat in his son-in-law’s office at Heritage Sleep near the Floyd County airport. The 120,000-square-foot building is filled with the comfortabl­e sleep-inducing mattresses developed by the wealth of knowledge passed down from the older generation­s and ideas from the new ones.

“Terry was one of the best gentlemen you ever met,” said his son-in-law, now CEO of Heritage Sleep, Frankie Beck, who is married to Terry’s daughter Kristi. The others gathered in the room, grandsons Jordan Beck, Jamie Beck and Bryant Simpson, nodded their heads in agreement.

“He was a great businessma­n, but even a better family man,” Jordan said. “And even a better competitor.”

“He hated to lose,” Barry Simpson said, smiling. Simpson is married to Spears’ daughter Robin. The men told jokes about Spears’ competitiv­e streak fondly; Frankie even still has some gold trophies from his father-in-law in his office.

Heritage Sleep purchased the former Capitoline Products building adjacent to Richard B. Russell Regional Airport last year, making a $2.4 million investment in the future of the company.

Terry and Glenda Spears met with other industry executives in 2015 to develop the new company. Part of the reason Terry decided to get back in the mattress business is that he didn’t like how his people were treated when Spears Mattress folded, Frankie said.

As they worked to found Heritage Sleep they learned how much the name Terry Spears was worth in the mattress world.

“All his competitor­s respected him,” said Barry, who is in charge of much of the sales for the company. “‘Hey, I’m Barry Simpson, I’m Terry Spears’ son-in-law’ — and that would get me in the door.”

And with that reputation for quality, the company has grown. Many of the former employees who were put out of a job when the private equity firm closed the old Spears plant in the Celanese community came back to rejoin the Heritage team.


The company manufactur­es the Eastman House, Eclipse and Elevate brands of bedding, and now, thanks to that aforementi­oned fifth generation, they’re also doing their own branding.

Terry’s grandson Jordan, who is also the chief operating officer at the company, has brought his own expertise to the company.

Several of the in-house brands manufactur­ed by the company are Black Tie and Homegrown. When looking through the building, the brands speak for themselves. Black Tie’s black embroidere­d mattresses with names like Sinatra, Martin and Gatsby contrast with the traditiona­l fluffy white mattresses of the Homegrown line — made with locally sourced cotton.

It’s a long step from the first days when Terry Spears watched his father-in-law making mattresses and said he wanted to open up a store. Spears told him he’d open up a store in Polk County so he wouldn’t be competitio­n.

“Son, do what you want, but you’ll never make it,” Sanford told him. Spears — more determined than ever and having the competitiv­e soul that he had — did make it, twice.

 ?? Ryan smith, File ?? In this 2009 file photo, Terry Spears stands next to a new quilting machine.
Ryan smith, File In this 2009 file photo, Terry Spears stands next to a new quilting machine.

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