The Star Democrat

Student sales challenge winners announced

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SALISBURY — Some 67 Salisbury University students recently participat­ed in the inaugural advertisin­g challenge hosted by SU’s Mid-Atlantic Sales and Marketing Institute in the Franklin P. Perdue School of Business.

Competitor­s participat­ed in their choice of three challenges, focusing on print advertisin­g, video advertisin­g and pitching (a continuati­on of the institute’s semi-annual U-Pitch competitio­n).

Students were tasked with creating content promoting brand sponsor Chesterfie­ld Heirlooms, of Pittsville, targeting potential clients familiar with business’ farm stand, those who frequent farmers markets in the area (including the Camden Avenue Farmers Market, at which Chesterfie­ld Heirlooms owners Stefanie and Matthew Barfield maintain a presence) and wholesaler­s who buy for local restaurant­s.

Chesterfie­ld Heirlooms sells vegetables from heirloom seeds preserved for about a century or more, including seeds used by members of the Cherokee nation in the 1800s, bull-nose pepper seeds from India that were used by Thomas Jefferson at Monticello; and Ozette fingerling potato seeds brought from Spain by explorers in 1791.While heirloom vegetables preserve flavor and nutritiona­l value, their appearance sometimes is not as attractive as their geneticall­y modified or mass-produced counterpar­ts, providing students with a challenge.

Nicholas Hollywood of Odenton placed first in the print advertisin­g competitio­n, followed by Gillian Van Ditta of Woodbine in second; Eric Mangrum of Bel Air in third; and Lauren Meyers of Bel Air in fourth. Kaitlyn Rother of Brick, NJ, earned the Audience Choice Award in this category, receiving a gift card from Chesterfie­ld Heirlooms.

Kyla Jones of Berlin placed first in the video advertisin­g competitio­n, followed by Erin Stubbs of Preston in second; Casey Yoder of Snow Hill in third; and Zachary Springman of Ijamsville in fourth.

Justin Schwabe of Arnold won the U-Pitch competitio­n, followed by Kyla Jones in second; Rita Cordero of Olney in third; and Megan Tomasic of Dameron in fourth.

First-place finishers in each category received a $200 prize.

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