Online holiday shopping off to record start
The rush of Black Friday and the armchair browsing of Cyber Monday are blending into one big holiday shopping event as more customers buy items online and pick them up at brick-andmortar stores.
Adobe Analytics reported Saturday that more customers are going to stores to get items they bought online. That trend contributed to a record $6.22 billion spent online Thursday, up nearly 24 percent from last year. More than $2 billion in sales were done from smartphones alone.
Shoppertrak, which tracks Black Friday foot traffic, reported a 1.7 percent drop from 2017.