Lawsuit claims logo infringement for Mickelson team

LOS ANGELES >> Two days after the PGA Tour and the Saudi Arabia sovereign wealth fund agreed to a partnership that ends all litigation, another lawsuit has been filed against LIV Golf and Phil Mickelson over a logo.

Cool Brands Supply, an Argentine lifestyle and skateboard company, filed a trademark infringement lawsuit last Thursday

that claims Mickelson’s “Hyflyers” logo used in LIV Golf is a knockoff of their Fallen Footwear logo.

Both logos feature a pair of “Fs” facing in opposite directions.

Mickelson is the team captain of Hyflyers, which includes Brendan Steele, Cameron Tringale and James Piot.

The complain says Fallen Footwear has used the back-toback Fs for a logo since 2003. It accuses LIV of using the logo on hats, shirts and sweatshirts sold as merchandise.

“The similarities between the two marks, particularly when used on clothing, are striking, and are confusing consumers and causing damage to Plaintiff’s senior mark and brand,” Cool Brands Supply argue in the lawsuit.

It claims it asked LIV and Mickelson to stop using the logo and they refused.

Mickelson wears the Hyflyers logo when he competes, including the majors. He is playing in the U.S. Open this week, the one major keeping Mickelson from the career Grand Slam.

The antitrust lawsuit against the PGA Tour — and the tour’s countersuit — are still in federal court in Northern California. They agreed to drop litigation as part of their agreement for the PGA Tour, European tour and Public Investment Fund to create a new for-profit company involving their commercial business.