New eatery is a little bit buffet, little bit restaurant
Amid the pandemic, Richard St. Jean, chief executive officer of Morongo, and former “Top Chef” contestant Fabio Viviani had a 40-minute phone call about what would replace buffets post-pandemic. After brainstorming, they decided to create a space that houses a journey of flavors from around the world.
The Marketplace by Fabio Viviani at Morongo Casino Resort & Spa, a new food hall concept, officially replaced the Potrero Canyon Buffet this week. The Marketplace, which seats up to 380 guests, will allow diners to choose from dishes that draw inspiration from Asia, South America and roadside restaurants found along the highways in the Southern U.S.
The concept marks the fourth new restaurant the casino has opened within the past couple of years, including Mozen, Good Times Café and Pink Coffee.
Some buffets have shuttered due to the coronavirus pandemic, while others have reopened or have been replaced entirely. The Marketplace is the first to replace a buffet space with a celebrity kitchen concept at a Southern California casino.
Viviani said he's had experience managing standalone restaurants, but he hasn't had the same space and freedom he did with The Marketplace.
“I thought, ‘Shall we do one or two different stations, or how about eight since we have the space?' ” Viviani said.
Although The Marketplace isn't exactly a buffet, it has some of the same spirit. It lets customers pick and choose from various dishes and charges an entrance fee. St. Jean said the restaurant is more focused on the quality of the food than the quantity.
His inspiration came from other food halls, such as Faneuil Hall Marketplace in Boston, Foodlife in Chicago and Liberty Station in San Diego. When St. Jean told the chef about the space, Viviani started drawing up concepts on pieces of paper that would strike a balance between traditional buffets and sitdown restaurants.
“I still believe that the buffet idea is still alive and well in the gaming facility,” Viviani said. “There is a large crowd of people who like the idea of paying one price and getting anything they want, but there are also people who wouldn't touch a buffet.”
Part of the core concept for The Marketplace was creating a journey for customers to experience, and that journey begins with its layout.
Viviani and St. Jean said Pescato, the seafood restaurant at The Marketplace's entrance, serves as the hook for people who may not be sold on a sitdown restaurant experience but are curious.
“With the placement, you can't avoid looking inside, and once you see it, hopefully, you'll be more open to coming in,” Viviani said.
As customers make their way into The Marketplace, they can choose from six additional eateries inspired by food from around the world. Some of the choices include Pork & Waffles (barbecue and Southern comfort food), Sukiru (pan-Asian), Prime Cuts (part steakhouse and part Brazilian churrascaria) and Sweet Things (desserts).
Mercato Centrale focuses on Italian cuisine and offers dishes such as pizza, meatballs, arancini and pressed paninis, with a handcrafted pasta station. The Al Comal stall is a mix of Mexican and South American flavors that serves handmade tortillas, tacos, pork and tamales.
Viviani said the inspiration for creating a variety of eateries is America's melting pot of cultures, and the new eatery allows those who may not always have access to those little back alley places to pull up a seat at the table.
“If you look at the crowd at Morongo, the crowd is a mix of Italian, Asian, Latin American and classic American,” Viviani said. “The idea here is to please as much of the crowd as possible with quality food, and chances are they'll find something they like.”
To adequately produce the various dishes at The Marketplace, the kitchen requires a combination of ingredients both local and imported from around the world.
“Some are sourced locally because we want to support the local distributors, but some of the cheeses are ordered from Italy, and so are the other things that America doesn't provide,” Viviani said.
With plant-based and vegan options becoming more popular, The Marketplace also offers a variety of meatless dishes across its eateries.
“We don't have a station dedicated solely to plant-based food, but several items per station have a variety of vegetarian and vegan dishes,” Viviani said. “We figured out that if you hide the stars among other menu items, you provide a variety of different flavor profiles everyone will try within that.”
Whether a guest is choosing a plant-based option or any of the other dishes offered at the seven eateries, Viviani said that's satisfying enough.
“I don't have the perfect customer because the perfect customer doesn't exist,” Viviani said. “If you're hungry, you're my kind of guy.”