Festival keeps that indie spark
Lightning in a Bottle turns 20 holding on to creators' vision
It’s the second week of May and Dede Flemming is already out on-site working to bring Lightning in a Bottle to life.
The first group of teams charged with building the Memorial Day weekend festival arrived a few days earlier and, over the course of the next few weeks, will transform Kern County’s Buena Vista Lake into a temporary hub for music, art and meditation.
For Dede, one of the three Flemming siblings who founded Lightning in a Bottle, this preparation period is his favorite part of the experience.
“We come from the festival world, and this community that we get to work and create with are special,” he said during a video call this month.
Back in 1999, Dede’s older brothers, Jesse and Josh, celebrated their birthday with “a little mountain rave.” At the time, only Jesse was living in California. Dede and Josh were still based in Pennsylvania, but they too eventually moved out west and, within a few years, the birthday rave turned into a music and arts festival. Dede oversees operations and logistics while Jesse and Josh focus on the music and arts components.
Lightning in a Bottle, which celebrates its 20th anniversary this year, remains the flagship event for the brothers’ company, The Do Lab, and operates independently from the country’s major corporate concert promoters and ticket sellers.
“All the responsibility and all the liability and all the risk is on us as a company and, ultimately, as individuals. That makes things challenging,” he said.
“We stand on our own two feet, but it’s also the ultimate freedom as well,” he added. “Whatever decisions we come up with, whatever goofy ideas we come up with, it’s our choice. We don’t have to run it by anybody. We don’t have to get approvals from a parent company or anything like that. We get to be nimble and move freely.”
That flexibility is reflected in the festival’s lineup, which brings together artists from across the wide spectrum of dance music, like Grammy-winning nu-disco star Purple Disco Machine, L.A.based beat producer and Dome of Doom label founder Wylie Cable, electronic rock duo Phantogram and beloved L.A. house DJ Marques Wyatt.
As an indie festival, it doesn’t have the same kind of budget other events might have, Dede Flemming notes, and the ability to book artists can be impacted by practices like radius clauses in contracts.
“It forces us to be more creative and crafty in the booking process,” he said.
It also presents an opportunity to include up-and-comers and Southern California favorites alongside established talent like Rezz, Sofi Tukker, Zhu and Diplo. This year’s edition also includes performances from festival favorites like Beats Antique, Random Rab, The Polish Ambassador and The Glitch Mob.
“These are people that have been with us for many, many years, since the early days,” Dede Flemming said. “It’s exciting to have them back.”
It’s not just a nod to the festival’s past, but to the legacy of The Do Lab, which has also hosted a stage at the Coachella Valley Music and Arts Festival in Indio for 17 years and, back in the ’00s, threw a number of one-off events in downtown Los Angeles.
“We come from the festival community ourselves,” he said. “We didn’t just start this to create a business or whatever. We started it because we love going to music festivals. We’re friends with a lot of these people. We built a festival around our lifestyle.”
The lifestyle is part of the festival, which is also home to talks and workshops on a variety of subjects, yoga sessions and interactive art installations.