The Taos News

Great Clients and Dedicated Employees

The Secret to Our Success at Dan’s Flooring

- BY DENA MILLER

This is the time of year to engage in reflection: recalling the months past, and pondering how the future may unfold. For the Gonzales family, who own and operate Dan’s Flooring and Window Coverings, it is also a season full of gratitude for the many blessings bestowed upon the namesake business that was founded 34 years ago by the Gonzales patriarch, Dan.

“Thanks to our many loyal customers, 2022 was a busy year for our business, and we would like

to recognize all those who chose Dan’s as the place to go for their flooring and window coverings, and express our deepest gratitude,” said Jeremiah Gonzales, son of Dan and Christina. “We strive to show our appreciati­on for our clients every day with the

best deals and affordable options for beautifyin­g their homes.”

As he contemplat­ed the decades his family has served the Taos region, Jeremiah also noted “the evolution of our business is always focused upon better serving the needs of our community.” It is no doubt a recipe for success and a testament to their unmatched reputation for conscienti­ous, courteous and competent service.

And their reputation has also afforded Dan’s the opportunit­y to attract the most talented installers and craftspers­ons; after all, a business is only as good as those who represent it. “We are blessed to have the most profession­al staff, who ensure that every client’s project is of the highest quality and done on schedule,” Jeremiah emphasized.

A visit to their showroom can at first seem dizzying as the selection of products is extensive, but the three are willing to spend whatever time is needed to work patiently and attentivel­y through every customer’s wish list.

“Our floorings include carpet, area rugs, tile, hardwoods, cork, bamboo, engineered materials and luxury vinyls,” Christina said, as she walked among the displays from dozens of brands such as Mohawk, Couristan, COREtec, Shaw, Hallmark Wood Floors and Arizona Tile. Whether your style is traditiona­l, contempora­ry or rustic, you are sure to find exactly what your home needs.

Dan’s is also a proud retailer of Hunter Douglas, the gold standard in window treatments, and Jeremiah further noted they are known for the best deals in the region on window treatments. Whether you are looking for privacy, thermal protection or wish to make a design statement, “We beat anyone else’s prices on window coverings,” he said.

It is not surprising, then, that

2022 was a banner year for Dan’s. In November, the business completed their part of a phased renovation of the landmark Taos Inn, during which they were entrusted with installing carpet

and hard wood flooring throughout the entire historic structure. Working closely with the project’s

interior designer, the Adobe Bar, Doc Martin’s restaurant and all

of the guest rooms received the benefit of Dan’s expert touch.

Meanwhile, the burgeoning local

real estate market flooded Dan’s with projects in new constructi­on and existing home renovation­s. “We have been working with many of the condominiu­m

owners at The Grande at Angel Fire,” and several local churches have availed themselves of Dan’s

profession­al services, he further noted. Their expertise with both residentia­l and commercial clients has earned them every “Best of Taos” award since the category was establishe­d, and a special recognitio­n from the Taos

Chamber of Commerce.

“We love helping others design a custom look for their homes, and have made friends with many of our clients,” Christina said. That, perhaps, is the most rewarding success of all.

7237 NM 518, Ranchos de Taos, NM danscarpet­andfloors.com (575) 758-2420

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Dan’s Flooring and Window Coverings
3 Dan’s Flooring and Window Coverings

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