Agent receives award for service, productivity

William Lublin, broker/ owner of Century 21 Advantage Gold, announced that in recognition of her outstanding sales production and commitment to quality service, Century 21 Real Estate LLC recently honored Anne Rubin, sales associate with Century 21 Advantage Gold in Elkins Park, with the Century 21 President’s Producer Award.

The annual award is bestowed upon those Century 21 System sales affiliates that earn the Century 21 Centurion award and the Century 21 Quality Service Pinnacle Producer award in the same calendar year.

“Earning significant production in the competitive real estate industry is extraordinary, but combining that with top-rated thirdparty testimonials, now that is Anne Rubin, a relentless go-getter who will not stop until home buyers’ and sellers’ needs are met,” said Nick Bailey, president and chief executive officer, Century 21 Real Estate LLC. “This is an outstanding honor since only a small percentage of C21 affiliated agents receive this award.”

The Centurion Producer award honors Century 21 System sales affiliates that earn $263,000 in sales production or 70 closed transaction sides within the calendar year.

To earn the Century 21 Quality Service Pinnacle Producer Award, a C21 sales affiliate must receive completed customer surveys for at least 80 percent of their transactions from Jan. 1 to Dec. 31, with an average survey score of at least 95 percentage or better for two consecutive years.

Philadelphia market inventory declined, prices rose in January

The first month of 2018 saw inventory fall again in the Philadelphia region, with confident consumers out shopping for homes but not finding an ideal selection to choose from.

Overall, the shortage of homes for sale pushed prices higher, according to the Long & Foster Market Minute reports.

Lack of homes on the market affected sales volume in some areas compared to a year ago, said Gary Scott, president of Long & Foster Real Estate. Strong demand and low inventory pushed prices higher on average.

Ongoing lack of inventory is concerning because a trend of increasing prices could lead to consumers being priced out unless wages and earnings keep up with rising home values, Scott said. However, consumer and builder confidence levels are high. Homebuilders are forecast to build more entry-level homes this year, which Scott said is needed to meet demand generated by the large numbers of Millennials who are entering their home-buying years.

A homeowner who wants to sell is likely to get top dollar, especially if their property is move-in ready. The Home Value Estimator at LongandFoster.com is a good place for buyers and sellers to begin if they’re wondering what a property might be worth.

To accurately determine a home’s market value, it’s important to have a real estate agent who is familiar with the area perform an analysis of recent nearby sales. An agent will also take into account the home’s location, condition and upgrades when determining a fair market value. Sellers who go to market at the wrong price risk losing money, either by not netting as much from the sale as they could have or by missing that all-important initial window for attracting buyers’ interest when a home is newly listed.

“The Home Value Estimator is one of the greatest tools our website has to offer,” Scott said. “But in order to accurately price a piece of property, an agent must walk it, see it and compare it. The algorithm won’t understand the kitchen or the view from the backyard. Residential real estate is bought on emotion.” The Long & Foster Market Minute is an overview of market statistics based on residential real estate transactions for more than 500 local areas and neighborhoods and over 100 counties in eight states. The easy-to-read, easyto-share reports include information about each area’s units sold, active inventory, median sale prices, list to sold price ratio, days on market and more. Information included in this report is based on data supplied by TREND multiple listing service and its member associations of Realtors, which are not responsible for its accuracy. The reports include residential real estate transactions within specific geographic regions, not just Long & Foster sales, and they do not reflect all activity in the marketplace. Information contained in this report is deemed reliable but not guaranteed, should be independently verified, and does not constitute an opinion of TREND or Long & Foster Real Estate.