Doughnuts

and blackberry, while toppings range from cookie crumbs, mini-chocolate chips and sea salt to vanilla wafers and rainbow sprinkles.

“What people are going to love about these doughnuts is that they are hot, fresh and made to order. The inside is moist and fluffy and then you get to choose your own glazes and topping,” Bell-Truskey added. “The toppings are really fun — my favorite is Bacon Bomb.”

While the space they are moving into was previously used for food service, there is work to be done to get it ready.

“We need to go in and make it our own. We are also working with an outof-state architecture firm to help guide us in the design process. We have a green, orange and purple logo — and we will follow that color scheme on the inside of the store,” she said.

Bell-Truskey explained how on Saturday mornings, her husband takes their two children, ages 7 and almost 3, out for a little treat.

“Once we had the Fractured Prune Doughnuts — we said ‘this is what we need in West Chester,’ so other families that do what we do on a Saturday, can bring their kids to our shop,” she said.

She added that there’s an added bonus beyond the doughnuts.

“The kids love staring up over the counter. They can see them going into the fryer and when they come out — they can watch all the way through the process,” she added.

The 161,000-square-foot, grocery-anchored Bradford Plaza shopping center is leased and managed by North Plainfield, N.J.-based Levin Management Corp.

“Made-to-order concepts — in this case a designer doughnut shop — comprise one of the most popular new dining trends today,” said Barry Borsky, leasing representative for Levin Management Corp. “Brands like Fractured Prune capitalize on consumers’ growing appetite for customized food experiences. There is nothing else like Fractured Prune available in this marketplace, and we are confident it will be a welcome addition to the local food scene.”

Fractured Prune Doughnuts has 26 locations in 10 states. In addition to the new West Chester location, new shops are planned in Audubon, at 2630 Egypt Road; and in Delaware and South Carolina.

For more information about Fractured Prune Doughnuts, visit https:// fracturedprune.com/ Email business story ideas to business editor/ writer drovins@21stcenturymedia.com