Location

host of the classic J. Alexander’s aesthetics while exerting its own unique identity, Borriello said.

“I would say we’re similar to some of the other restaurants in King of Prussia but there’s no one that does what we do,” he noted. “I think our wood-fired grill is unique to the area. And we’re fine casual dining with an upscale feel, highquality food and high-quality service, but not the high price point. If you want to come here and have a cheeseburger, you can do that. But if you want prime rib and a $400 bottle of wine we will have that too,” Borriello added. “We don’t want it to be stuffy, that you feel you have to be really fancy, but if you want it to be that it can be. We want to cater to everybody but still offer the upscale feel like a fine dining establishment.”

Fitting in snugly in a space surrounded by several hotels is helping the restaurant to amass a strong following, Borriello pointed out.

“Crowne Plaza, Faifield Inn and Hyatt House have been sending a lot of their guests our way — those people who travel for business who want to come in for a quality meal, so that’s been good for us. Some of them have been to J. Alexander’s in other locations and already know the name.”

Lunch and dinner offerings range from Old Fashioned Cheeseburger, French Dip and Carolina Crab Cakes to Slow Roasted Prime Rib and Barbecue Baby Back Ribs.

“Nobody has ribs like ours … they’re tender, falloff-the-bone ribs. We’ve only been open a week and a half,” Borriello said, ”but I’m confident that we have some of the best ribs you’ll find in the area.”

J. Alexander’s Restaurant, 256 Mall Blvd., King of Prussia, is open Monday through Thursday, 11 a.m. to 10 p.m.; Friday and Saturday, 11 a.m. to 11 p.m.; Sunday, 11 a.m. to 9 p.m. For more information, visit www.jalexanders. com.