What’s for din­ner?

Beef-friendly Ne­braska eyes reg­u­la­tions on the word ‘meat’

The Times Herald (Norristown, PA) - - BUSINESS - By Grant Schulte

LIN­COLN, NEB. >> More than four months after Mis­souri be­came the first U.S. state to reg­u­late the term “meat” on prod­uct la­bels, Ne­braska’s pow­er­ful farm groups are push­ing for sim­i­lar pro­tec­tion from veg­gie burg­ers, tofu dogs and other items that look and taste like real meat.

Ne­braska law­mak­ers will con­sider a bill this year to pre­vent com­pa­nies that pack­age and sell food from ad­ver­tis­ing plant­based, in­sect-based and lab­grown prod­ucts as meat. Sim­i­lar mea­sures are pend­ing in Ten­nessee, Vir­ginia and Wyoming.

The is­sue strikes a par­tic­u­larly strong chord in Ne­braska, one of the na­tion’s top states for live­stock pro­duc­tion, where cars roll down the in­ter­state with “Beef State” li­cense plates and the gover­nor each year pro­claims May as “Beef Month.”

Farm groups have found an un­usual ally in state Sen. Carol Blood, a city-dwelling veg­e­tar­ian from the Omaha sub­urb of Belle­vue. Blood, who grew up on a farm, said she in­tro­duced the mea­sure be­cause agri­cul­ture is Ne­braska’s largest in­dus­try and needs to be pro­tected for the good of the whole state.

“I’m not bring­ing this bill to tell peo­ple what they can and can’t eat,” she said. “All I’m ask­ing for is truth in ad­ver­tis­ing. It’s clear that meat comes from live­stock, and live­stock is our liveli­hood in Ne­braska.”

Ne­braska led the na­tion in com­mer­cial red meat pro­duc

MEAT >> PAGE 7

AP PHOTO/NATI HARNIK

A con­ven­tional beef burger, left, is dis­played next to “The Im­pos­si­ble Burger”, right, a plant-based burger con­tain­ing wheat pro­tein, co­conut oil and potato pro­tein among its in­gre­di­ents. The in­gre­di­ents of the Im­pos­si­ble Burger are clearly printed on the menu at Stella’s Bar & Grill in Belle­vue, Neb., where the meat and non-meat burg­ers are served. More than four months after Mis­souri be­came the first U.S. state to reg­u­late the term “meat” on prod­uct la­bels, Ne­braska’s pow­er­ful farm groups are push­ing for sim­i­lar pro­tec­tion from veg­gie burg­ers, tofu dogs and other items that look and taste like meat.

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