The Times Herald (Norristown, PA)

Budweiser joins Coke, Pepsi brands in skipping Super Bowl


NEW YORK » For the first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn’t advertisin­g its iconic Budweiser brand during the Super Bowl. Instead, it’s donating the money it would have spent on the ad to coronaviru­s vaccinatio­n awareness efforts.

Anheuser-Busch still has four minutes of advertisin­g during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer.

But the decision to not do an anthemic Budweiser ad — which over nearly four decades has made American icons of frogs chirping “Budweiser,” guys screaming “Whassup!”, and of course the Budweiser Clydesdale­s — showcases the caution with which some advertiser­s are approachin­g the first COVID-era Super Bowl.

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