The Trentonian (Trenton, NJ)

Facilitati­ng revitaliza­tion through collaborat­ion

- Greater Trenton is an independen­t, 501c.3 non-profit that facilitate­s the developmen­t and revitaliza­tion of downtown Trenton by serving as an expert resource to businesses, developers and community partners.

In 2013 a group of engaged Trenton area stakeholde­rs came together with one common goal: to help promote the economic revitaliza­tion of our State’s capital city. Serving as the energetic core of that organizing group was the late, highly-respected champion of New Jersey business and economic growth, Caren Franzini. Caren, along with other key stakeholde­rs, provided the leadership, vision and drive to create an organizati­on in late 2015 named Greater Trenton. The mission of Greater Trenton is to facilitate the developmen­t and revitaliza­tion of downtown Trenton by serving as an expert resource to businesses, developers, and community partners. Operating as an independen­t, privately funded, non-partisan organizati­on, Greater Trenton collaborat­es with all levels of government as well as businesses and non-profit entities to promote the city’s assets and opportunit­ies with a keen focus on the downtown core.

The focus on collaborat­ion was also evident in the creation of Greater Trenton’s 2017-2020 Strategic Plan. This plan which provides direction and shape for the organizati­on was created with the input of more than 30 city and regional key stakeholde­rs. The opportunit­ies and goals within the Strategic Plan balance lofty aspiration­s with practical steps that are necessary for progress. Included among these specific goals and steps are marketing, business concierge services and project support and coordinati­on.

Collaborat­ion and transparen­cy will continue to be key factors for Greater Trenton as it unveils its Strategic Plan within the next several weeks in a series of meetings open to the public and in the future as other key developmen­ts and initiative­s occur.

Building a Sustainabl­e Organizati­on

The Greater Trenton Board of Directors is comprised of key business and civic leaders representi­ng 12 blue ribbon companies, foundation­s and institutio­ns located throughout the region with each making a multi-year commitment to support the mission of Greater Trenton. Why? Because these are organizati­ons that currently provide critical support to Trenton’s philanthro­pic, educationa­l and social service communitie­s. Moreover, they understand that a vibrant, thriving Trenton where people want to live, work and play - is essential to the success of our region - and to their own ability to attract and retain talent. The Greater Trenton Board of Directors recognizes that this type of success requires sustained effort.

Since its inception, Greater Trenton has been hard at work building the foundation­al roots for progress to occur. This work has been centered on developing a sustainabl­e organizati­on that extends beyond the short term by entering partnershi­ps that will make a positive contributi­on to Trenton’s economic vitality for years to come. For example, Greater Trenton was recently selected by Mayor Jackson and the New Jersey Housing and Mortgage Finance Agency (HMFA) as the sole designated Housing Sponsor and Borrower for Trenton’s $11.5 million Urban Blight Reduction Pilot Program. In addition, Greater Trenton is the sole private signatory and participan­t included in a NJ Economic Developmen­t Authority (EDA) Memorandum of Understand­ing (MOU). The MOU is an agreement to identify and detail developmen­t sites of consequenc­e in Trenton’s downtown district. These partnershi­ps support residentia­l, commercial and mixed-use developmen­t opportunit­ies and, when viewed through the broader lens of nearly $700 million worth of new initiative­s undertaken by the State in collaborat­ion with the City’s administra­tion, it suggests meaningful progress is at hand.

Showcasing Trenton’s Assets

In addition to the developmen­t of the 2017-2020 strategic plan, Greater Trenton CEO, George Sowa has been actively promoting Trenton’s assets and developmen­t opportunit­ies through more than 75 meetings and city tours with developers, real estate brokers, bankers and CEO’s. The city tours identify more than 20 sites demonstrat­ing how Trenton is positioned to meet a variety of needs serving as a walkable, transit -orientated urban area, poised to attract new residents and create jobs while continuing to maintain affordabil­ity and opportunit­ies for existing residents and businesses.

The historic pivot in the American Revolution occurred on the streets of Trenton 240 years ago. We believe another historic pivot is beginning right now!

— Greater Trenton co-chairs Bernard Flynn, President and

CEO, NJM Insurance, and Anthony “Skip” Cimino, Partner, Kaufman Zita Group, Princeton Area Community Foundation

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