The Trentonian (Trenton, NJ)

Billboards outside Cleveland urge LeBron to sign with Sixers

- By Tom Withers

INDEPENDEN­CE, OHIO » The courtship of LeBron James has taken an Oscar-worthy turn — toward Philadelph­ia.

Three billboards urging James to leave the Cavaliers and sign with the Philadelph­ia 76ers this summer as a free agent have been installed along Interstate 480, south of Cleveland. The signs are inspired by the movie “Three Billboards Outside Ebbing, Missouri,” an Academy Award nominee for best picture.

The sequence of signs includes one with the slogan “Complete The Process,” a play on the Sixers’ “Trust The Process” mantra with their young team and a billboard that reads: “#PhillyWant­sLeBron.”

ESPN.com reported the billboards were leased by Power Home Remodeling, a company based in Chester, Pennsylvan­ia. A company executive said the goal is to bring James, a three-time NBA champion, to Philadelph­ia because “we think the best athletes should want to play here.”

With a young nucleus of talented players including Ben Simmons and Joel Embiid, the Sixers, who play in Cleveland on Thursday night, will have the salarycap space required to land a player like James this summer.

The NBA has tampering rules in place to prevent teams from wooing players. But there’s nothing to prevent individual­s or groups from trying.

“We’re passionate about Philadelph­ia,” Asher Raphael, the company’s coCEO, told ESPN. “We have an amazing city, it’s the best sports town and it’s an awesome place to live . ... LeBron is in the conversati­on of being the best player of all time. We think if he comes to Philly, he gets a couple more championsh­ips.”

The 33-year-old James can opt out of his contract this summer with the Cavaliers. He’s said in the past that he would like to end his career with Cleveland, but because he hasn’t given the team a long-term commitment, there is constant speculatio­n that he may leave his home state a second time.

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