Uni­ver­si­ties mak­ing mil­lions on ap­pli­ca­tions they re­ject

The Tribune (SLO) - - Insight - BY AN­DREW SHEELER

UCLA made more than $6.7 mil­lion last year from ad­mis­sion ap­pli­ca­tions, with more than 80 per­cent of it com­ing from ap­pli­ca­tions that were ul­ti­mately re­jected.

UCLA topped a list of 500 higher ed­u­ca­tion in­sti­tu­tions, pub­lic and pri­vate, sur­veyed by the Na­tional Cen­ter for Ed­u­ca­tion Statis­tics and cu­rated by LendEDU, a “mar­ket­place for pri­vate stu­dent loans, stu­dent loan re­fi­nanc­ing, credit cards and per­sonal loans,” ac­cord­ing to its web­site.

But UCLA wasn’t alone among Cal­i­for­nia uni­ver­si­ties to re­ceive con­sid­er­able rev­enue from ap­pli­ca­tions. Thir­teen Cal­i­for­nia uni­ver­si­ties were counted among the top 50 for to­tal rev­enue from ap­pli­ca­tions, with the first six slots go­ing to UCLA, UC San Diego, UC Berke­ley, UC Irvine and UC Santa Bar­bara.

Cal­i­for­nia uni­ver­si­ties also fea­tured promi­nently among univer­sity rev­enue from de­clined ap­pli­ca­tions.

UCLA again claimed the No. 1 spot, with UC Berke­ley, UC San Diego, Stan­ford Univer­sity, Uni- ver­sity of South­ern Cal­i­for­nia, UC Santa Bar­bara tak­ing Nos. 2 through 6. In all, 14 Cal­i­for­nia uni­ver­si­ties were listed among the top 50 schools in rev­enue from re­jected ap­pli­ca­tions.

The sur­vey found ap­pli­ca­tion fees ranged from $10 to $150.

In the Cal­i­for­nia State Univer­sity sys­tem, there is a flat ap­pli­ca­tion fee of $55. At the Univer­sity of Cal­i­for­nia sys­tem, the fee is $ 70, which pays for an ap­pli­ca­tion to any cam­pus within the sys­tem.

CSU spokes­woman Toni Molle wrote in a state­ment that rev­enue from the ap­pli­ca­tion fees is dis­trib­uted to the cam­pus or cam­puses to which the stu­dent ap­plied, and that the money goes into the cam­pus op­er­at­ing fund.

Mike Brown of LendEDU wrote in his anal­y­sis that ap­pli­ca­tion fees help not only to en­sure pro­fes­sion­als were paid to re­view a prospec­tive stu­dent’s ap­pli­ca­tion, but to pre­vent stu­dents from bog­ging down the en­tire sys­tem with friv­o­lous ap­pli­ca­tions.

“Nev­er­the­less, it is in­ter­est­ing to think that col­leges and uni­ver­si­ties through­out the U.S. bring in mil­lions upon mil­lions of dol­lars in rev­enue solely from ap­pli­ca­tions to their own schools,” he wrote.

So how did Cal­i­for­nia uni­ver­si­ties fare in LendEDU’s 500 uni­ver­si­ties with the high­est ad­mis­sion-to-en­roll­ment rate?

Of the top 50 uni­ver­si­ties, just five were in Cal­i­for­nia and none were pub­lic schools. They were Stan­ford Univer­sity (No.2), Clare­mont McKenna Col­lege (No. 28) and Pomona Col­lege (No. 30). Robert Mor­ris Univer­sity Illi­nois was tops.

That ra­tio was cal­cu­lated by di­vid­ing the to­tal num­ber of en­rolled stu­dents by the to­tal num­ber of ac­cepted ap­pli­cants, then mul­ti­ply­ing by 100.

“To be con­sid­ered for this rank­ing, a col­lege had to have over 2,500 ap­pli­cants,” ac­cord­ing to LendEDU.

To see the full list, visit https://lendedu.com/ blog/col­leges-make­most-money-from-ap­pli­ca­tions/

An­drew Sheeler: 805-781-7934, @an­drew­sheeler

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