SLO res­i­dent came up with the win­ning li­cense plate de­sign in a statewide com­pe­ti­tion

The Tribune (SLO) - - Neighbors Of The Central Coast - Nick Wil­son: 805-781-7922; @Nick­Wil­sonTrib. By Nick Wil­son NWIL­[email protected]­BUNE­NEWS.COM

A San Luis Obispo res­i­dent is the win­ner of a statewide li­cense plate de­sign con­test pro­mot­ing bi­cy­cle aware­ness.

Spencer Par­sons’ de­sign de­picts a sil­hou­ette of a bi­cy­cle with sev­eral spokes, po­si­tioned on green grass, and a red star and red bar re­flec­tive of the Cal­i­for­nia flag, with the mes­sage “Healthy Cal­i­for­nia.”

The com­pe­ti­tion was hosted by the non­profit Cal­i­for­nia Bi­cy­cle Coali­tion and called for de­signs that en­cour­aged bi­cy­cle rid­ing with the theme “Bike for a Healthy Cal­i­for­nia.”

“What I hoped was a very rec­og­niz­able logo to al­most any­one, (to) sneak in a bike ref­er­ence and still leave open space for vis­i­bil­ity,” Par­sons told Cy­cle Cal­i­for­nia! Mag­a­zine in its Novem­ber-De­cem­ber 2018 edi­tion, not­ing the im­age had to fit into a 2-inch by 3-inch space.

The Coali­tion held the con­test in col­lab­o­ra­tion with the state Depart­ment of Pub­lic Health (CDPH).

The li­cense plate still must be ap­proved by the Depart­ment of Mo­tor Ve­hi­cles (DMV) and 7,500 plates must be pre-or­dered be­fore the state be­gins pro­duc­tion and dis­trib­utes them, said Dave Sny­der, ex­ec­u­tive di­rec­tor of the state Bi­cy­cle Coali­tion.

Sny­der said he ex­pects the DMV to ap­prove the plate within the next month or two, and then the pre-order­ing can be­gin on the Cal­i­for­nia Bi­cy­cle Coali­tion’s web­site at­ li­cense_­plate/.

Pro­ceeds from much of the fu­ture rev­enue of the plates will go to grants for pro­grams that help ed­u­cate and ad­vo­cate for bik­ing and rid­er­ship, in­clud­ing pro­mo­tion of safe path­ways for bik­ing, Sny­der said.

“We think this will even­tu­ally gen­er­ate about $1 mil­lion for the state each year that will go to pro­grams that will help ed­u­cate and ad­vo­cate for bik­ing and rid­er­ship,” Sny­der said.

The fo­cus ar­eas of grants will pro­mote “in­creas­ing phys­i­cal ac­tiv­ity to pre­vent chronic disease, ad­vo­cat­ing for pedes­trian and bik­ing friendly street de­sign, ed­u­ca­tion of cy­clists and driv­ers of au­to­mo­biles, safe routes to school pro­grams and ef­forts to col­lab­o­rate with law en­force­ment,” ac­cord­ing to the Coali­tion’s web­site.

“This is a draft de­sign,” Sny­der said in an email. “It’s what the staff at DPH have sent to their Di­rec­tor for ap­proval. The DMV has yet to ap­prove the plate.”

Par­sons’ de­sign was se­lected af­ter about 3,000 peo­ple voted on their top pick among five fi­nal­ists, Sny­der said.

Par­sons, who works at the SLO Trader Joe’s, told Cy­cle Cal­i­for­nia! Mag­a­zine that he heard about the con­test through a friend, and that he and his wife cre­ate graph­ics and sig­nage for wed­dings, busi­nesses and pri­vate events.

In de­cid­ing to en­ter the con­test, Par­sons said, “com­plete free­dom on de­sign? No pres­sure or su­per­vi­sion? Why not give it a try?”


The Cal­i­for­nia li­cense plate im­age pro­mot­ing bi­cy­cling de­signed by SLO res­i­dent Spencer Par­sons in a con­test hosted by the Cal­i­for­nia Bi­cy­cle Coali­tion.

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