Danker’s New Mis­sion

The Washington Post - - Home Front -

The new own­ers of Danker Furniture are hold­ing a Stick­ley truck­load sale Feb. 16-18 in Gaithers­burg as part of a storewide ware­house sale. They are hop­ing it will help get out the mes­sage that Danker, with four area stores, has changed and now sells more tra­di­tional furniture in ad­di­tion to mod­ern.

Back be­fore the real es­tate im­plo­sion, fans of Mis­sion­style Stick­ley would line up by the hun­dreds for Master­craft In­te­ri­ors’ leg­endary ware­house sales, but Master­craft filed for bank­ruptcy in May 2006 and later shut down all its stores. Danker lo­ca­tions in Rockville, An­napo­lis, Dulles and Pen­tagon City be­came the lo­cal deal­ers for Stick­ley when Danker was pur­chased by Sh­effield Furniture, a high-end Penn­syl­va­nia re­tailer, a year ago. Lo­cal cus­tomers used to go­ing to Danker for sleek leather so­fas and metal cof­fee ta­bles still are ad­just­ing to Danker’s ex­panded lines.

“We are amazed at the num­ber of peo­ple who still walk into the show­room and say, ‘We had no idea that you had Stick­ley and other tra­di­tional lines here,’ ” says Jim Shrawder, Sh­effield’s chief ex­ec­u­tive. “We are hav­ing trou­ble over­com­ing the per­cep­tion that Danker is just a con­tem­po­rary furniture store.” In fact, Shrawder says, they are con­sid­er­ing chang­ing the name of Danker’s Dulles lo­ca­tion to Sh­effield Furniture. For more in­for­ma­tion on the ware­house sale:

Mor­ris chair by Stick­ley.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.