Juice mo­ments in his­tory

The fad­dish trends of the mod­ern age have roots in an­cient times.


1700 B.C. An­cient Greeks call pome­gran­ate juice a “love po­tion” be­cause of a leg­end that said Aphrodite, their god­dess of love, had cul­ti­vated pome­gran­ate trees on the is­land of Cyprus.

Be­tween 150 B.C. and A.D. 70 An­cient Jewish juicers cre­ated a “pounded mash of pome­gran­ate and fig,” re­sult­ing in “pro­found strength and sub­tle form” (from the Dead Sea Scrolls). 1910s Cit­rus grow­ers over­pro­duce in Cal­i­for­nia. Juice pas­teur­iza­tion is de­vel­oped. The na­tional rail sys­tem is com­plete. Grow­ers can now ship the ex­cess juice across the coun­try to large Eastern cities. O.J. be­comes a break­fast drink. 1500s Span­ish ex­plor­ers plant the first Florida orange trees around St. Au­gus­tine. The cli­mate proves per­fect and na­tives plant the trees throughout the state.

1930s The hy­draulic Nor­walk Juic­ing Press is in­vented by Nor­man Walker, a doc­tor and ar­dent pro­po­nent of nat­u­ral and raw foods. He lives to be 100.

1954 The first mod­ern juicer, the Cham­pion Juicer, is made in the United States. It is ca­pa­ble of pro­cess­ing al­most ev­ery type of veg­etable, in­clud­ing leafy greens, and op­er­ates at a speed of 4,000 rpm.

1970s Fit­ness guru Jack LaLanne helps launch a juic­ing ma­nia by pitch­ing the Jack LaLanne Power Juicer on his TV show and through in­fomer­cials.

2000s Fad detox di­ets com­bined with baby boomers’ mar­ket clout and ob­ses­sive nar­cis­sism — “car­rot juice rids you of wrin­kles” — ig­nites an­other juic­ing craze.

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