The Washington Post

Advertisin­g heats up

- BY TEO ARMUS teo.armus@washpost.com

Mcauliffe, Youngkin waste no time and trade barbs in new ads.

Only a few hours after former Virginia governor Terry Mcauliffe clinched the Democratic nomination for his old job, he and his Republican opponent wasted no time getting on the attack.

Glenn Youngkin, the GOP nominee for governor, released two ads late Tuesday aiming to paint Mcauliffe as a recycled part of the political establishm­ent and using one of the Democrat’s primary opponents to emphasize the need for new leadership.

On Wednesday, Mcauliffe shot back with a 60-second spot trying to tie Youngkin, a retired private equity executive, directly to former president Donald Trump.

“I worked with reasonable Republican­s to get things done,” Mcauliffe says in his video. “But let me be clear. Glenn Youngkin is not a reasonable Republican. He is a loyalist to Donald Trump.”

As the ad shows off the Republican nominee at a rally alongside Sen. Ted Cruz (R-tex.), an audio clip features Youngkin declaring that “President Trump represents so much of why I’m running.”

“Well, you know what, folks?” Mcauliffe interjects. “I’m running because of you.”

Youngkin’s two 30-second spots appear to hammer on several key difference­s that separate the two candidates: A multimilli­onaire and longtime GOP donor, Youngkin has tried to fashion himself as more of a political outsider compared to Mcauliffe, who led the Old Dominion from 2014 to 2018.

In one of the two ads, a crowd of graying White men in suits is shown blabbering unintellig­ible nonsense as they amble down a country road.

“For too long, we’ve been told there’s only one way to do things in Richmond: The same politician­s taking us in the wrong direction,” a voice-over says in the video, which begins airing on TV on Thursday.

Then, suddenly, the Republican candidate — wearing a red zip-up vest — struts through the horde in the opposite direction, parting the sea of suits.

“I’m not a politician. I spent 30 years building business and getting big things done,” he says. “It’s a new day here in Virginia, and the future belongs to us — not them.”

Another ad released by the Youngkin camp on Tuesday relies largely on former delegate Jennifer Carroll Foy (Prince William), the second-place finisher in the Democratic primary, to make a case for him — through spliced clips of her own pre-primary attacks on Mcauliffe.

“Watching him take my words out of context is a reminder that he’s just as deceitful as Donald Trump,” Carroll Foy said in a statement Wednesday. She added that Virginia residents “desperatel­y need the support of a leader far stronger than he — and that leader is Terry Mcauliffe.”

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