The Washington Post

Kellogg snack spinoff to be called Kellanova

- — Reuters

Kellogg’s global snacking business will be called “Kellanova” following the spinoff of its North American cereal unit, the packaged food giant said Wednesday, as the company splits itself in two to sharpen the focus of each division.

The cereal business — home to brands including Kellogg’s, Froot Loops and Rice Krispies — will be named “WK Kellogg Co,” after company founder W.K. Kellogg, who created Corn Flakes in 1894.

While the company names will change upon the spinoff, which Kellogg intends to complete by the end of this year, the “Kellogg’s” brand will remain on the packaging of both companies’ products.

Kellogg, which last year unveiled plans to split into three independen­t companies, last month reversed its strategy and said its plant-based meat business, known for its Morningsta­r Farms brand, would remain in-house.

Kellanova will house the Morningsta­r Farms label, along with Pringles, Cheez-it, Pop-tarts and other snack brands. The business will also oversee internatio­nal cereal brands including Frosties, Zucaritas, and Miel Pops.

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