TRUMP TWEETS REACH 76% OF THE NATION
The man has 52 million followers and an incredible knack for transforming complex issues into compelling, spirited missives. Yes, we are talking President Trump, who remains victorious in his battle to get the truth before the American public. And now we have definitive numbers about the power of the tweeter-in-chief.
“President Trump’s unprecedented use of the social media platform Twitter as one of his primary means of presidential communication appears to be effective from a big-picture perspective. Over three-quarters of Americans say they see, read or hear about Trump’s tweets a lot or a fair amount,” writes Frank Newport, director of the Gallup poll.
Indeed, 76 percent of Americans follow Mr. Trump’s strategic tweets, meant to bypass the media and take his message directly to the public. But an interesting phenomenon is at work. The pollster found that only a quarter of the respondents actually have a personal Twitter account; only 8 percent follow Mr. Trump and only 4 percent read all or most of his tweets.
“His tweets do not appear to follow a direct pathway to most Americans by virtue of their subscribing to his Twitter feed. Instead, it appears that Trump’s tweets reach Americans because news and social media gatekeepers propagate, rebroadcast and incorporate them into news and social media streams,” says Mr. Newport. “In some ways, then, Twitter functions for Trump much like an old-fashioned press release or press conference statement. Few Americans see or read his tweets directly, but many ultimately hear about them via media coverage or other means.”
Ironically, Democrats are more Trump tweet-obsessed than Republicans. “Democrats are significantly more likely than Republicans to say they see, read or hear a lot about Trump’s tweets — 64 percent vs. 50 percent, respectively,” Mr. Newport observes.
President Trump’s tweets reach about 76 percent of the U.S., says a poll. And Democrats interact with them more than Republicans do.