THE PLATINUM-PLATED ELECTION
Yes, the cost of the midterm elections are in the record-breaking, billion-dollar realm. Tallying the total is a very tricky business, however. The Center for Responsive Politics previously estimated the 2014 election cycle would weigh in as a $4 billion event but have since tweaked the figure. The watchdog group considered some recently revealed disclosures and adjusted their projection models, now predicting the cost to run to about $3.67 billion — just inching by the cost of the 2010 midterm elections, which cost $3.63 billion.
“That figure takes into account only spending disclosed to the Federal Election Commission and does not include funds spent early in the cycle — more than 30 days before a primary or 60 days before Nov. 4 — by outside groups on so-called issue ads that don’t ask the public to vote one way or another, or on certain other activities,” reports analysts Viveca Novak and Russ Choma. “There is no reliable accounting of such unreported spending, but we estimate it is likely well over $100 million.”
Runoffs that could drag into January could also increase the price tag, they say. And the party breakdown?
“Team Red (all Republican candidates, parties, committees and conservative outside groups) will spend $1.75 billion on this election. Team Blue (all Democratic candidates, parties, committees and liberal outside groups) will spend a total of $1.64 billion — still a significant amount, but definitively less than the conservative side,” the analysts report.