JOE BIDEN’S ‘MAGA’
All 20 Democratic presidential hopefuls are hoping to polish up their grassroots appeal and down-home personas in a desperate bid to attract the votes of down-home voters. None of the Democratic candidates will forget that 65 million of them stepped up to the polls in 2016 and essentially put President Trump in the White House. Their affection, commitment and loyalty for Mr. Trump has not abated in the least as he continues to deliver on campaign promises. He’s still their man. Former Vice President Joseph R. Biden in particular, however, would also like to be “the man,” Democrat-style. And he appears to be fully in touch with his inner Lunch Bucket Joe — his schedule filling up with photo ops in diners, town squares and large-scale rallies in the Trump style. Political branding must be very precise these days.
Journalists are apparently ready to assist Mr. Biden in crafting his campaign persona.
“Days after jumping into the 2020 race, former Vice President Joe Biden is giving his own MAGA slogan a spin. Biden was asked what his version of President Trump’s ‘make America great again’ slogan would be in an ABC ‘Good Morning America’ interview that aired Tuesday,” notes an editorial in The Week.
“Make America moral again,” Mr. Biden told host Robin Roberts.
That would be “MAMA,” not “MAGA” — but no matter.
“Make America return to the essence of who we are, the dignity of the country, the dignity of the people, treating our people with dignity,” Mr. Biden continued.
Prepare for more of same as his campaign picks up speed — though many voters may think that America is already “moral.”