A CONSTITUTIONAL SURGE
Since President Trump took office, sales of the U.S. Constitution have never been higher. Popular printed versions of the founding document have risen by double digits since 2016, according to The NPD Group, a global company that tracks sales of books and other products.
“Regardless of your political affiliation, there is no doubt that our current political climate has done wonders for constitutional engagement,” said Kristen McLean, books industry analyst for NPD Bookscan.
Some 275,000 print editions of the U.S. Constitution were sold in 2016, the year Mr. Trump was elected president, which is the greatest number of sales since NPD began tracking the market in 2004. Average monthly sales of the U.S. Constitution have increased 60% in the Trump era, with an average of 19,800 copies sold each month during his first 33 months in office. By way of comparison, the monthly average was 7,500 in Barack Obama’s first term and 5,600 in George W. Bush’s second term.