All out of Klout

The Week (US) - - 18 News -

Klout, the so­cial me­dia firm that ranks peo­ple’s in­flu­ence on­line, is shut­ting down on May 25, said Sean Gal­lagher in ArsTech­ The ser­vice, which as­signs a 0-to-100 score based on how much at­ten­tion a per­son’s Twit­ter and Face­book posts re­ceive, had a brief hey­day around 2012, when it won an in­vest­ment from Mi­crosoft and an ar­range­ment to show Klout scores in Bing search re­sults. But the ser­vice shed users as peo­ple ques­tioned its “ram­pant har­vest­ing of per­sonal data and the ques­tion­able na­ture of Klout’s al­go­rithm.” Lithium, the so­cial me­dia met­rics firm that bought Klout in 2014 for about $100 mil­lion, said the May 25 im­ple­men­ta­tion of the Euro­pean Union’s Gen­eral Data Pro­tec­tion Reg­u­la­tion, which gives con­sumers more con­trol over their data, would have re­quired a costly over­haul of the ser­vice. mu­sic or spo­ken text. “While a hu­man lis­tener hears some­one talk­ing or an orches­tra play­ing, Ama­zon’s Echo speaker might hear an in­struc­tion to add some­thing to your shop­ping list.” In the wrong hands, the tech­nol­ogy could “be used to un­lock doors, wire money, or buy stuff on­line.” Ex­perts say there is “no ev­i­dence that these tech­niques have left the lab,” but it may only be a mat­ter of time “be­fore some­one starts ex­ploit­ing them.”

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.