Amazon goes all-in on Alexa

Amazon is getting into wearables, said Sebastian Herrera in The Wall Street Journal. The e-commerce giant unveiled a new suite of products to bring its Alexa virtual assistant “further into people’s lives.” There are new earbuds, Echo Buds, representing Amazon’s answer to the Apple Airpods—and at $129, they are $30 cheaper. “Amazon also introduced Echo Frames, eyeglasses that the company said will feature microphones and speakers to communicate with Alexa”—though, unlike Google Glass, they will not include cameras. Humans aren’t the only ones getting outfitted with Amazon tech: The Ring Fetch “will connect to a dog’s collar in order for customers to track their pet.” In addition to the wearables, the company unveiled a highend smart speaker to compete with Apple and Sonos, and a “multifunction oven that can double as a microwave and air fryer.”