The bot­tom line

The Week (US) - - Business -

■■ Dig­i­tal ad­ver­tis­ing on plat­forms such as Google, Face­book, and Alibaba is ex­pected to ac­count for more than half of the $530 bil­lion global ad­ver­tis­ing in­dus­try in 2020, for the first time ex­ceed­ing spend­ing on tra­di­tional me­dia such as tele­vi­sion and news­pa­pers. While pure dig­i­tal ads are pro­jected to dip by 2.4 per­cent this year, other me­dia ex­pen­di­tures will fall by

20.7 per­cent.

Fi­nan­cial Times

■■ The Fed­eral Re­serve iden­ti­fied 794 com­pa­nies, in­clud­ing Ap­ple, Ver­i­zon, Berk­shire Hath­away, and Wal­mart, whose bonds it will be buy­ing as part of a $500 bil­lion ef­fort to sup­port the mar­ket for cor­po­rate debt.

The Wall Street Jour­nal

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