The Week (US)

Facebook plans Substack clone


Facebook’s version of a subscripti­on newsletter will have fewer hot takes, said Peter Kafka in Bulletin, which the social media giant is aiming to launch at the end of June, is essentiall­y a knockoff of the popular Substack model: Convince readers to subscribe for “a regular stream of content” from popular writers in their inboxes. But there is one clear difference—the writers. While Substack is “often associated with bomb throwers,” Bulletin is “deliberate­ly trying to avoid political writers and subjects.” Its first writers will be covering sports, fashion, and the environmen­t, as well as local news. Facebook’s pitch to content creators is that it has a unique “ability to target and segment” potential subscriber­s among its 2.85 bullion users.

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