The Week (US)
Asian groceries: Where to find them online
If you cook Asian dishes, “you often have to make do with whatever you can find,” said Bettina
Makalintal in Vice.com. But that’s changing, as more and more online purveyors pop up to cater to the Asian-American market, making previously hard-to-find items just a click and a delivery away.
Shelf-stable ingredients have been available for years from sources such as Asian Food Grocer and
Yamibuy. Newer sources have greater ambitions, seeking to provide produce and other perishables and to become one-stop sources for all of a household’s grocery needs.
Weee! “One of the top contenders in the online Asian grocery space,” California-based Weee! has 7 million registered subscribers and recently began nationwide shipping. Once focused on Chinese ingredients, it now stocks goods for many Asian and Latin American cuisines, and unusual produce is a specialty. Weee! is a go-to for items such as mountain yams and chrysanthemum greens.
Umamicart Launched this year, this Asian online grocery thus far ships to seven states in the Northeast. Its 500 item–strong inventory “strikes a balance” between pantry staples employed by parents and aunties, and newer brands, such as Us Two tea or Fly by Jing chile crisp, launched by Asian-American founders.
Kim’C Market Envious of friends who were getting shipments of Korean staples from their families back home, Ryan Kim began his online market by focusing on “the sort of small-batch, premium ingredients you’re less likely to find at Asian grocery chains.” Everything he imports comes from farmers or producers he has personally vetted.
Sarap The online destination for all foods Filipino now sells other Asian ingredients too.