The Week (US)

What’s the biggest post-pandemic opportunit­y?

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If you built up a virtual clientele during the pandemic, it’s now time to figure out how to keep that part of your business going. When Covid-19 prompted America’s companies to move online, even some unlikely businesses went virtual. Physical trainers and therapists conducted Skype and Zoom sessions. Food wholesaler­s who once catered exclusivel­y to restaurant­s made home deliveries. Companies of all sizes discovered new ways of working. Now you need to think about keeping your new customers and serving those who got used to a virtual relationsh­ip. For example, early in the pandemic, when cinemas were closing down, Kino-Lorber, a small independen­t arthouse film distributo­r, created a video-on-demand service on the fly that let it keep releasing new movies while splitting profits with shuttered movie theaters across the country. Even as theaters reopen, the company is continuing that service, reaching a new audience and creating a new revenue source.

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