The Week (US)

The oil company, my Instagram friend

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Oil companies are sneakily promoting their brands with Instagram influencer­s, said Molly Taft in Gizmodo.com. “Cherrie Lynn Almonte is an influencer with 192,000 Instagram followers” whose posts typically “follow standard travel-influencer protocols.” Then there was one “interspers­ed with shots of her and her fellow road tripper filling up at a Shell gas station.” Former masters of “the art of quiet persuasion”—Exxon Mobil once “underwrote several seasons of PBS’s Masterpiec­e Theatre—fossil fuel giants are now hitting up social media. Phillips 66 recently launched a campaign called “Live to the Full” with parenting-focused Instagram influencer­s whose ads have featured “kids snacking on pastries” purchased at a gas station. Recently, Shell paid a photograph­er to tell his 74,000 Instagram followers about its efforts to “reduce our carbon footprint” over a reel “of kids playing in the snow.”

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