The Week (US)

A major obstacle to selling EVs

- Shannon Osaka

“There is one thing holding the nation back from the dream of an allelectri­c future: political polarizati­on,” said Shannon Osaka. A recent Gallup poll found that 61 percent of Democrats are opening to buying an electric vehicle in the future, while 69 percent of Republican­s say they would not buy an EV, ever. That huge disparity exists because GOP leaders, including Donald Trump, “have injected electric vehicles into the culture wars,” denouncing them as un-American and unmanly—a vehicle that only liberals would drive. After the Biden administra­tion announced its plan to push carmakers to rapidly ramp up electric-car sales, Republican leaders started calling EVs “Biden-mobiles” and charged that “Democrats are taking away Americans’ right to choose which cars they drive.” These complaints arise from a “deep-seated psychologi­cal worldview” that’s hostile to change and new technology. As a result,

EVs now sell mostly in Democratic areas. Cars have become “not just a way to get around but a form of personal expression, identity, and group membership.” Unfortunat­ely, once partisan buying trends start, “they become calcified.” If Republican­s continue to disdain EVs, “it will be almost impossible for the U.S. to meet its climate goals.”

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