A wel­com­ing com­mu­nity

The Weekly Vista - - Opinion - Ron Strat­ton Bella Vista

Bella Vista has al­ways wel­comed guests. It formed the ba­sis of the orig­i­nal Cooper strat­egy, both by at­tract­ing new mem­bers and by re­duc­ing costs to cur­rent mem­bers. That con­tin­ues to­day, not only in Bella Vista but in vir­tu­ally all pri­vate clubs, even the most ex­pen­sive and ex­clu­sive ones.

Some years ago, my daugh­ter was mar­ried in Cooper Chapel. It was be­fore Lake­point and Coun­try Club were re­opened, so we held the re­cep­tion at a nearby pri­vate club, tech­ni­cally as the guest of a mem­ber I didn’t know or meet. Over the years I have also played golf and en­joyed a meal many times as a guest of nu­mer­ous pri­vate clubs across the coun­try. In all these sit­u­a­tions, my golf and food costs have been less than the costs to mem­bers if you in­clude their mem­ber­ship fees. Nev­er­the­less, ev­ery dol­lar spent by a guest re­duces the costs to mem­bers by a dol­lar. It is also the best pos­si­ble way to build a pos­i­tive rep­u­ta­tion and re­cruit fu­ture mem­bers.

In Bella Vista, guest fees cur­rently to­tal more than a mil­lion dol­lars a year through golf alone, in ad­di­tion to rev­enue for meals, mer­chan­dise, etc. With­out that, we would not en­joy the qual­ity and beauty that sur­round us, un­less we im­ple­mented much higher costs to prop­erty own­ers. Our fu­ture vi­a­bil­ity would also be pre­car­i­ous.

Wel­come to Bella Vista! We hope you en­joy it as much as we do. Per­haps enough to make it your own.

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