Curry tells Under Armour to market his shoes to girls
NBA superstar Steph Curry and a young fan from California have pushed Under Armour to include girls in the marketing and sales of the basketball star’s signature shoe.
Until recently, Under Armour’s website listed the Curry 5 as an option in the menus for men, women and boys. Though the shoe’s sizes are the same for all kids regardless of gender, it wasn’t listed for girls.
Earlier this week, a 9year-old California girl named Riley Morrison wrote an open letter to Curry, posted online by her father, in which she says she was disappointed to see the shoes were listed only for boys.
Curry, who has been with the Baltimore-based company since 2013, was quick to respond. Thursday he posted a letter saying,“We are correcting this now!”