Ramsay returns: Gordon entices entrepreneurs in `Food Stars'
He’s been around for decades, but fans have yet to tire of the brutal honesty, invaluable tips and delicious recipes that superstar chef Gordon Ramsay serves. With shows such as “Hell’s Kitchen,” “Ramsay’s Kitchen Nightmares” and “Gordon Ramsay Uncharted,” the Scottish chef has traveled to share his experience worldwide. Now, Ramsay is on the hunt for the next big name in food. “Gordon Ramsay’s Food Stars” premieres Wednesday,
May 24, on Fox, following the Season 13 premiere of “MasterChef.”
In this new series, Gordon makes his way out of the kitchen and into the boardroom, trading in his cast iron skillet and cutting board for revenue reports and marketing meetings, this time putting his own wallet on the line. An American adaptation of the British TV series, “Gordon Ramsay’s Future Food Stars,” the show follows Ramsay as he looks to find the next culinary entrepreneur he’d like to (personally) financially support, offering the most impressive contestant $250,000 to follow their dreams.
Ramsay tests these hopeful entrepreneurs in every facet of running a successful business, challenging contestants at every phase of production, from initial marketing to product development.
“The aspiring moguls will be challenged in all aspects of running a food enterprise, including creating, marketing and selling to real customers. ... As Ramsay pushes contestants to their limits, they’ll have to prove they possess the raw ingredients required to succeed – drive, dedication, creativity, passion and talent,” Fox said of the series in a news release.
Ramsay explained further in an interview with Variety: “I’ve handpicked some of the most promising culinary innovators to compete for not only my investment but my partnership in business. They will have to hustle through tough challenges, break through and set themselves apart from the other competition, and make noise to prove they have what it takes to be successful.”
Joining this season’s inaugural competition are: Aaron Valentine, founder of Snow Cone King; Caroline D’Amore, CEO of Pizza Girl Inc.; Elisa Strauss, owner of Confetti Cakes; Jake Aronskind, founder of the cooking app Pepper; Kagen Cox, owner of Kagen Coffee & Crepes; Lan Ho, owner of Fat Miilk; Queen Precious-Jewel Zabriskie, spice purveyor of Indulgent Essential Spices; Sydney Webb, cofounder of Toto Foods, Inc., and more.
To see who receives the $250,000 (and who earns the most iconic insult), tune in for the premiere of “Gordon Ramsay’s Food Stars,” airing Wednesday, May 24, on Fox.