Midterms bring few changes from social media companies
SAN FRANCISCO (AP) — Social media companies are offering few specifics as they share their plans for safeguarding the U.S. midterm elections.
Platforms like Facebook and Twitter are generally staying the course from the 2020 voting season, which was marred by conspiracies and culminated in the Jan. 6 insurrection at the U.S. Capitol.
Video app TikTok, which has soared in popularity since the last election cycle while also cementing its place as a problem spot for misinformation, announced Wednesday it is launching an election center that will help people find voting locations and candidate information.
The center will show up on videos about U.S. elections and in the feeds of users who search election-related hashtags. TikTok is also partnering with voting advocacy groups to provide specialized voting information for college students, people who are deaf, military members living overseas and those with past criminal convictions.
TikTok, like other platforms, would not provide details on the number of full-time employees or how much money it is dedicating to U.S. midterm efforts, which aim to push accurate voting information and counter misinformation.
The company said it is working with over a dozen fact-checking organizations, including U.S.based PolitiFact and Lead Stories, on debunking misinformation. TikTok declined to say how many videos have been fact-checked on its site. The company will use a combination of humans and artificial intelligence to detect and remove threats against election workers as well as voting misinformation.
TikTok said it's also also watching for influencers who break its rules by accepting money off platform to promote political issues or candidates, a problem that came to light during the 2020 election, said TikTok's head of safety Eric Han. The company is trying to educate creators and agencies about its rules, which include bans on political advertising.
"With the work we do, there is no finish line," Han said.
Meta Platforms Inc., which owns Facebook, Instagram and WhatsApp, announced Tuesday that its approach to this election cycle is "largely consistent with the policies and safeguards" from 2020.
"As we did in 2020, we have a dedicated team in place to combat election and voter interference while also helping people get reliable information about when and how to vote," Nick Clegg, Meta's president of global affairs, wrote in a blog post Tuesday.