Coronavirus suddenly upends campaign themes for both parties
WASHINGTON » The coronavirus pandemic and the nation’s crashing economy are scrambling the themes both major political parties thought would carry them to victory in November for control of the White House and Congress.
Shattered, certainly for now, is President Donald Trump’s ability to tout a brawny economy and record stock market prices as the predicate for his reelection. The GOP could face a hard time calling Democratic candidates socialists with a straight face as Congress works on a bipartisan, near $2 trillion rescue package that would essentially have government drive the economy indefinitely.
Democrats say they’re the party that will protect people’s health care, but it’s unclear that would be heard by people focused mostly on when life will return to normal. And by pounding away at Trump’s competence, they’d risk alienating voters who, during a stressful time, want policymakers to produce solutions, not partisan wrangling.
“We’re in the middle of a hurricane. We don’t know all the political consequences. We don’t know if it’s a Cat 1 or a Cat 5,” said GOP consultant Matt Mackowiak, referring to categories
used to express the strength of storms.
Trump has seized public attention with almost daily briefings about the government’s response to the pandemic. That’s left former Vice President Joe Biden, the likely Democratic presidential nominee, and his party’s congressional candidates searching for ways to break into the news cycle.
Clearly, campaign themes are changing.
Five political advertisers had run ads mentioning the coronavirus through last week, according to Advertising Analytics, a firm that tracks ad data. That included one in Florida, in Spanish, by Biden, and two by Sen. Susan Collins, RMaine.
“In times like this, we must work together,” Collins, who faces a competitive
November reelection in a state that prizes independence, tells the camera. More are coming. Priorities USA, the largest outside Democratic political organization, planned to start ads Tuesday in election battlegrounds Florida, Michigan, Pennsylvania and Wisconsin. The spot plays Trump’s own words, including, “We have it totally under control,” as a bar graph displays the skyrocketing number of coronavirus cases.
The spot ends as “AMERICA NEEDS A LEADER WE CAN TRUST” is displayed against a black background.
GOP operatives say Republican candidates must emphasize rallying behind the effort to battle the twin crises.
“The message is, ‘We all need to come together, support the president and vice president and do all we can to fight the virus,’” Republican strategist John Feehery said. “Throw everything else out the window.”
The Democratic Congressional Campaign Committee provided a memo last week offering guidance to its candidates.
“Remind followers through your actions that you take this seriously and would be a calm voice through crisis,” the House Democratic political arm said in the guidance obtained by The Associated Press.
It urged candidates to discuss the significance of health care access and affordability — issues that helped the party capture House control in 2018. It suggested asking voters, “How are you doing?” and “Do you need anything” during phone calls.
Among the first to test the new political world will be two rivals for an open seat in a narrowly divided House district in Los Angeles’ northern suburbs.
Republican Mike Garcia and Democrat Christy Smith face a special election in May, when voters seem certain to still be focused on the virus and the battered economy. As elsewhere, efforts to curb the infection’s spread means campaign phone calls and digital communications are replacing public events.