Times Standard (Eureka)

New York Times Crossword No. 1008

- REBRANDING­S BY JOEL FAGLIANO AND CHRISTINA IVERSON / EDITED BY WILL SHORTZ

Joel Fagliano and Christina Iverson are puzzle editors for The Times. Joel lives in Philadelph­ia, Christina in Ames, Iowa. They both have young kids and a fondness for ‘‘dumb jokes,’’ as Joel puts it. Christina writes: ‘‘We were in the middle of a brainstorm for a totally different Sunday puzzle when we’d hit a wall and Joel messaged me with this theme idea. Every step was collaborat­ive, with a lot of back and forth in D.M.s, shared documents and conversati­ons over Google Meet.’’ — W. S.

ACROSS

1 Reaction to the 1950s culture of commercial consumeris­m

7 ‘‘We are not ____’’

13 Chill dude

20 Path

21 Penultimat­e letter in

the NATO alphabet

22 See 15-Down

23 We’ve rebranded! Now we sell tiny tongs!

25 Pumpkin, for one

26 River forming the Swiss/Liechtenst­ein border

27 German ‘‘you’’

28 100 öre

30 ____ usual

31 Crypto unit

32 Takes in

35 We’ve rebranded! Now we run an advice column on friendship!

37 We’ve rebranded!

Now we sell ivy!

39 Let out

41 ‘‘America’s Got

Talent’’ segment

42 Dutch explorer Tasman for whom an island is named

43 Fell

44 Key board players

45 Merit

48 Apt rhyme of

‘‘Achoo!’’

49 We’ve rebranded! Now we sell doughnuts and bagels!

52 We’ve rebranded! Now we help write breakup letters!

55 What a metronome

sets

57 Sign for a speaker to

wrap things up

58 Sudden burst of speed

60 Not strict

61 Product once marketed with dancing silhouette­s

64 Contests

66 Yule ball?

68 We’ve rebranded! Now we do genealogy for the U.S.’s rich and famous!

71 Lover boy

73 Some T.S.A. no-nos

74 Make oneself heard,

in a way

75 Something to pull on a

highway, informally

76 1300

78 Troubles

80 Online business

84&86 We’ve rebranded! Now we operate a test-taking facility/casino!

90 Hosp. section

91 ‘‘To have another language is to possess a second ____’’: Charlemagn­e

92 Littlest teams

93 Org. at the front of a

phone book

94 Bygone autocrat

95 Fan setting

97 Farmer’s hope, maybe

98 We’ve rebranded! Now we produce a ‘‘Beauty and the Beast’’-themed podcast!

101 We’ve rebranded! Now we sell only pens and pencils!

104 Like only some

mushrooms

106 Short Instagram

video

107 ‘‘Yikes!’’

108 8.5” x 14”

110 The Sixties, e.g.

111 Is revolting

113 What lions use to

hunt

115 We’ve rebranded! Now we sell candy to diplomats!

120 Literally, ‘‘three

teeth’’

121 ‘‘Beats me’’

122 Desert ‘‘I’’ land?

123 In a manner of

speaking

124 Execrate

125 Certain employee of a game company or perfumery

DOWN

1 Amigo

2 Egg: Prefix

3 Major export of

Venezuela

4 Locale of tiny tunnels

5 One may be 5-4

6 Louis Braille, when he

invented Braille

7 All-vowel avowal

8 French house

9 Drops like flies?

10 Sport with clay disks

11 What’s always in

poems?

12 Word with front or

help

13 Weak excuse

14 Continuous­ly

15 With 22-Across, world capital selected by Queen Victoria

16 PC-to-PC connection

17 Places where dough is

made from rolls?

18 Singer/songwriter

Mann

19 It’s human, it’s said

24 Marine creature whose name has four consecutiv­e vowels

29 Some baseball stats

31 Streaming competitor

33 ____, Cheatem and Howe (classic fake law firm)

34 Starting point

36 Rapper who co-starred in 1991’s ‘‘New Jack City’’

37 Float through the air

38 P

40 First plant on Earth,

it’s thought

44 ‘‘S.N.L.’’ characters who coined the term ‘‘parental units’’

46 Coogler who co-wrote and directed ‘‘Black Panther’’

47 On deck

49 ‘‘That would stink’’

50 ____ bean

51 In debt

52 Powerfully built

53 ‘‘Dance Myself to Sleep’’ singer on ‘‘Sesame Street’’ (watch the video on YouTube!)

54 Marvel-ous guy?

56 Cotton variety 59 Cristiano Ronaldo’s

team: Abbr.

62 University of Maine

town

63 Scuba ____

65 Bud of baseball

67 Become liquidy

68 Whence the line ‘‘O, how bitter a thing it is to look into happiness through another man’s eyes!’’

69 Place for a feather

70 Cuba, por ejemplo 71 Starbucks stack

72 Lead-in to space

77 Destinatio­n for migrating humpback whales

79 12 ounces, often, for

a drink

81 What C or D might

indicate

82 Dreaded words to a

bluffer

83 Draw

85 Thicken, as cream

87 Multiple-choice option

88 Whisk-y business? 89 Language in which ‘‘hello’’ is ‘‘sa bai dee’’ said while pressing the palms together

92 Early word for a baby

94 Isn’t steady

96 Director Orson

97 Not a southpaw

98 Rant

99 Puts down

100 See the sites?

101 Some bridge

positions

102 Nostalgic style 103 Insurance company with a purple heart logo

105 Kind of card

109 Give, but not as a

gift

112 ‘‘Yeah?’’

114 Excitement

116 ____ Berg, baseball

player turned spy

117 Took the bench

118 Informal shirt

119 Camera type, for

short

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