Time to Ride Challenge Launches New Award
The Time to Ride Challenge — a grassroots competition that offers support and incentives to businesses growing the horse industry — will return for its fourth year in 2017. This year’s contest, which will run from May 1 through September 30, will award more cash than ever before and introduce significant structure changes to help contestants focus on creating new long-term horse enthusiasts.
Since 2014, the Challenge has introduced nearly 100,000 new enthusiasts to horses through more than 2,000 horse events. In 2017, that same structure will comprise Phase I of the Challenge: $40,000 cash, plus prizes, will be awarded to the hosts who introduce the greatest number of newcomers through these events.
New in 2017, Phase II will award an equal amount of cash and prizes to the hosts who encourage the most newcomers to return for a more personal, in-depth horse experience, such as a riding lesson.
Competing in the Challenge is free. Stables, clubs, businesses, instructors, veterinarians, and all other horse professionals are welcome.
For more information, go to www.timetoride.com/time-to-ridechallenge.
The Time to Ride Challenge is launching a new award phase for 2017. Shown is Promenade Horsemanship Academy of Brighton, Colo., which won the Medium Division in the 2016 Time to Ride Challenge.