DO SOMETHING OR DO SOMETHING ELSE
Call me crazy, but I took a semester off college to peel stickers in the name of working in “the industry.” Why? Because snowboarding is the single greatest thing that exists on this planet. It is for this reason that I have never once questioned this decision and, to be honest, would do much worse things than tediously deal with sheets of vinyl if it meant another chance at looking into Travis Rice’s fiery eyes.
But I’ve got to say, lately I’m feeling confused. After two straight weeks of picking up trash at industry events and premiere tours—a welcomed break from dealing peeling vinyl—I relentlessly overheard Industry higher-ups grumbling about how snowboarding “used to be.” Goddammit, some of these people were flat out saying “snowboarding is dead.” Guys, don’t you see? The whole “it ain’t what it used to be” mentality is the very thing perpetuating that idea—that by acting like snowboarding is dying, you are killing it. Last semester, I wrote a paper for my psychology 101 class about the concept of manifestation. Basically, if you worry about something enough, it’s probably going to end up happening. Call me crazy, but if the people in positions of power in snowboarding act like snowboarding isn’t as cool a it used to be, what the heck do we think is going to happen? It’s going to magically get cooler on it’s own accord? No. The only thing getting cooler on its own in this story is me, and that’s just because I literally own an ‘87 Honda Accord, and they are fumigating the office, so I have to type this in my car. Shouldn’t have left my jacket inside. If the current state of snowboarding is bumming you out so much, do something about it, or do something else. If you are reading this and thinking to yourself, “I’m in a position of power…” Be innovative! Excited! Inspiring! Identify proudly as a snowboarder as opposed to someone who would rather the world silently assume as a skater. Say it loud and say it proud. “I snowboard, and snowboarding is sick!”
It’s so sick, in fact, that it doesn’t even annoy me that I need stop writing this and go find some old subscription cards. You know the ones that fall out of the magazine that you use as crutch paper? I’ve started a small trash fire outside my Honda, so I can feel my fingers again. But hey, I’m told I’m getting a free season pass, so I’m not complaining.