Travel + Leisure (USA)

Eco-conscious E-commerce

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Not all faux fur is created equal, according to Chloé Mendel and Gustave Maisonroug­e. Many in the industry rely on plastics—but the cofounders of Maison Atia (maisonatia. com) use a silky-soft fiber called Koba, made from plant fibers and dead-stock fabric, for coats, jackets, scarves, and even totes. A portion of proceeds go to Paws Chicago, a no-kill animal shelter.

— SAMANTHA FALEWÉE, ASSOCIATE EDITOR

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