FROM CONCEPT TO REALITY
A CUSTOMIZED 2020 KIA TELLURIDE: IS IT AN AWD DREAM RIG?
Jason Darrah, from Primal Outdoors out of Bend, Oregon, loves getting out there and exploring public lands available in the western U.S., no matter if on foot or by vehicle. He captures the beauty of it all via video and photographs. He travels with his two old dogs, Daisy and Wheeler, and over the last few years they have become the stars of the show. His YouTube channel— along with his Instagram and Facebook accounts—captures the essence of overlanding. Darrah hopes that after watching his videos it’ll excite and motivate people to get out there and create their own adventures, too.
Darrah has had Primal Outdoors for six years, and earlier this year was approached by the Ron Tonkin KIA dealership in Gladstone, Oregon. “This partnership started out when [Tonkin] reached out to me asking if I would be interested in using the new KIA Telluride on my channel,” Darrah said. A KIA has never been on Darrah’s radar but since the Telluride was a first gen model and a unique vehicle, he saw it as a distinctive opportunity to build a rig no one has ever outfitted before.
Gregg Whiteaker, the General Manager at Tonkin KIA, decided to do a custom Telluride because it’d be different. “For 20 years I have
seen the same things from the same dealerships. End-of-year sales, inventory close-out sales, old inventory blow-out sales etc., etc., etc.” Whiteaker mentioned. “With the changing times, we [as dealerships] need to adapt and do things differently—especially with our advertising.”
Whiteaker needed a way to reach customers over social media. KIA has an eye-catching product; he just needed to find a way to get it in front of people. When asked about how Whiteaker chose the right person to work with on this project, he said, “I wasn’t necessarily looking for someone in the overland community. I had a list of 20 influencers or so. Some were local chefs, stylists, fashion designers, nail salon owners, amongst others.”
After much research and contemplation, Whiteaker spoke with his team and they worked the list down to eight viable candidates. “Let me just say that my first trip into
“A KIA HAS NEVER BEEN ON DARRAH’S RADAR BUT SINCE THE TELLURIDE WAS A FIRST GEN MODEL AND A UNIQUE VEHICLE, HE SAW IT AS A DISTINCTIVE OPPORTUNITY TO BUILD A RIG NO ONE HAS EVER OUTFITTED BEFORE.”
the world of influencer advertising was a learning experience to say the least—many different personalities, all wanting different things.”
It wasn’t until Whiteaker visited the page of someone he follows and that person posting about Darrah with Primal Outdoors that he knew Tonkin would go “overland”. “I was impressed with his video skills, that he was local and loved the outdoors. That was the icing on the cake. About an hour into his [YouTube] videos, I made up my mind.”
Once the agreement was set, Whiteaker and Darrah set out to find a vehicle outfitter and fab shop to customize their Telluride. “We found Wanderlust Overland,” Darrah stated. “Being that Wanderlust Overland was a shop that specializes in custom overland builds, I knew they’d be the right shop to come up with unique solutions to build out a first gen vehicle that had no aftermarket support.” They worked with Michael Zeiders, Wanderlust Overland’s owner, to make it happen.
Both Whiteaker and Darrah wanted this build to be tailored to someone who was looking for a vehicle that’d handle well on-road while getting good gas mileage, yet still wanted a
“EVERYTHING WE DID HAD TO BE CUSTOM; THERE WEREN’T EVEN ANY CLAMPS AVAILABLE TO FIT [THE ROOF PLATFORM
TO THE] FACTORY ROOF RAILS.”
vehicle they can feel comfortable getting out and exploring National Forest roads and BLM land with. “I would not recommend the KIA Telluride to the hardcore off-road enthusiast looking to build out a vehicle for aggressive Jeep trails, rock crawling or mudding,” Darrah exclaims. Given our off-tarmac experience with the Telluride, we completely agree with Darrah.
The ‘20 Telluride is a brand-new vehicle for KIA. It’s a three-row SUV. Seven passengers if you opt for the top-of-the-line SX that offers up two captain’s chairs for the center row, or an eight person people mover with a center bench seat if you purchase an EX or lower trim level (Primal Outdoor’s Telluride is an EX). Like most other KIA models, the Telluride has an affordable price tag, but doesn’t skimp on features. With 291 peppy horses and an 8-speed automatic standard, the Telluride gives you power when you need it, plus handling that’s responsive and agile—even in stock condition.
“The vehicle was designed by [chief U.S. designer] Tom Kearns in Irvine, California, and is built here in the U.S. in West Point, Georgia. Being the Telluride has three-row seating, I knew it would have plenty of room for myself, my two dogs, and still have ample room for gear,” Darrah exclaims.
As Darrah, Whiteaker, and Zeiders worked together to formulate plans for the build, a few key requirements came to light. Deal with clearance issues by increasing the wheel size and adding some lift. Supply a power system robust enough to run Darrah’s SnoMaster fridge and handle the arduous task of charging all his camera equipment. This was handled by adding a 130Ah external battery from XS Power and portable solar panel from Zamp Solar.
Have the ability for self-recovery. This was handled by adding a WARN winch and custom winch bumper insert, along with a platform rack from Rhino Rack to house Darrah’s recovery boards and Hi-Lift jack. Supply an air compressor to allow for easy tire inflation. This was solved by adding an on-board ARB air compressor.
Zeiders, a long-time outdoor enthusiast, built and modified motorcycles and ATVs when he was younger, and then 4x4s when he could drive. He used his rigs to camp, hunt, fish, and hike—this was before the term “overlanding”
came about. Wanderlust Overland officially opened their doors in Oregon City, Oregon, in early 2016 and has quickly become a prominent vehicle outfitter shop in the Pacific Northwest.
He, along with his team at Wanderlust Overland (WO), got busy building up the Telluride. After discussions with Whiteaker and Darrah, they completed a whole list of mods. Extra height was gained by way of a custom WO-designed spacer style lift. The result is an increase of 2 inches in the front and rear with front pre-load shims and rear air bags to compensate for the added weight of towing.
A custom WO-designed and built winch bumper with recovery points that house Warn Epic D-ring shackles was installed, as well. A
Warn Zeon 10-S winch with synthetic rope and Epic hook completes the front bumper package. On-board air comes courtesy of an ARB Twin Compressor mounted in the engine bay in a custom WO-designed and built mount.
To keep things powered, a dual-battery system was added to the Telluride. Customized with a Blue Sea Automatic Charge Controller, the dual battery setup also includes an XS Battery group 31 battery and WO custom mount, which are located in the trunk area. Also, in the rear is a Zamp 90-Watt slim portable solar unit with quick port in rear.
WO was also able to custom mount a Rhino Rack roof platform to give the Telluride auxiliary gear carrying capacity. To top off the look, Canby Graphics was commissioned to install a
sharp looking and protective vehicle wrap.
Darrah, Whiteaker, and Zeiders learned a lot from this build. Zeiders knew there was no aftermarket support for the brand new ‘20 Telluride—nothing like this has ever been done before. “Everything we did had to be custom; there weren’t even any clamps available to fit [the roof platform to the] factory roof rails,” Zeiders said. “We had to custom mount the roof rack.” Other challenges they faced was very little under-body protection. “The factory approach and departure angles are pretty abysmal.”
Not everything was a test, however. After the project build was complete, they discovered there’s plenty of room in the engine compartment, making it easy to mount on-board air
“OFF-ROAD HANDLING IS VERY NICE … AND IT’S UP TO THE TASK TO GET YOU
DOWN SEMI-AGGRESSIVE TRAILS.”
and a second battery in it. The suspension was easy to work on as well. Zeiders pointed out nothing extra needs to be disassembled on either front or rear to modify them. The factory battery has a high-capacity, deep cycle AGM, which bodes well with adding additional batteries that has the same charging profiles. “It even somewhat negates the need for an extra battery for all but the heaviest users,” he says.
If given the opportunity, adding more protection to the underbody and sizing up a long range auxiliary fuel tank can help. Also, creating a solution to increase the Telluride’s approach and departure angles and devising something to permanently carry a full-size spare would elevate the overlanding-ready Primal Outdoors KIA’s Telluride even more.
This particular Telluride has been trail adventuring all over the western U.S. From off-road tracks paralleling the Grand Canyon to the red rock of Moab, or Oregon’s hard-packed dirt to even slushy snow, Darrah states it is a very comfortable ride that has great power even when pulling his trailer. “Off-road handling is very nice … and it’s up to the task to get you down semi-aggressive trails.” The partnership between Ron Tonkin KIA, Wanderlust Overland, and Primal Outdoors has created a ‘20 KIA Telluride that’s dialed in for years of adventure.
“...TAILORED TO SOMEONE
WHO WAS LOOKING FOR A VEHICLE THAT’D HANDLE WELL ON-ROAD WHILE GETTING GOOD GAS MILEAGE, YET STILL WANTED A VEHICLE THEY CAN FEEL COMFORTABLE GETTING OUT AND EXPLORING...”