Can-Am Adventures at Trail Hero
Deep in Sand Hollow’s Maze trail near Hurricane, Utah, I’m covered in red sand, soaking wet, and staring at the sky through fogged up goggles. I push the skinny pedal to the floor as the rock face in front of me gets even steeper, the tires struggling to keep traction on the smooth wet rocks.
I’m behind the wheel of a 195hp 2021 CanAm Maverick X3 X RC Turbo RR—a mouthful of a vehicle name. What it means is that I’m driving one of the most powerful factory-built Can-Am off-road fun machines on offer. This one is specifically set up for rock crawling, with things like a winch, upgraded roll cage, aluminum roof, 4-point harness, beadlock wheels, lots of underbody armor, and a Smart-Lok front differential.
The reason I’m tackling one of the hardest trails, rated an 8 of 10, in Sand Hollow State Park on a wet, windy, and chilly day is to be part of the First Annual International OffRoad Day with the top athletes and influencers working with Can-Am. This special trail run was held during the Trail Hero event, one of the largest off-road vehicle gatherings on the planet.
International Off-Road Day
Can-Am started an annual day of off-road community and adventure on October 8,
2021. The company is trying hard to get “International Off-Road Day” global recognition and acceptance by everyone and every company in the off-road space. It’s not just about UTVs or Can-Am, it’s about getting outside with family and friends to explore off-road opportunities and appreciate the places and machines that make it all possible.
As Can-Am explains, “For all of you off-roaders out there around the world, this is a day to celebrate the places we go, the fun we have, the work we get done, the memories we make, and the incredible vehicles that make all of it possible. This isn’t about one machine or one trail, this is about everyone in the global off-road community coming together and celebrating all that is Off-Road Livin’.”
Before 2021, there wasn’t an official Off-Road Day. Can-Am started it this year because it saw an opportunity to bring community together and celebrate the massive explosion of growth in the off-road space during the pandemic. It also presented a
A Can-Am drops into the steep stu in the Maze at Sand Hollow.
Drivers and passengers stage for the day’s trail run.
The Maze trail o ered some epic views, when the clouds parted. huge opportunity to bring new entrants into the community and build a stronger industry where everyone is being respectful of the land so riding areas can remain open, even with more users.
BRP, Can-Am’s parent company, saw that a more diverse customer base has been entering the world of powersports lately; they are younger, have families, and more are women. New riders represented 43% of purchasers across the BRP portfolio in a recent quarter, which is more than double historical numbers. A 54% uptick in revenues from year-round products, including off-road, in the same quarter also hints at just how massive the growth is in the off-road category right now.
October 8th was chosen as the date for International Off-Road Day because it is generally a day around the globe that has good weather for off-road adventurers. It is also a date that coincides with the annual Trail Hero event in Sand Hollow, Utah, which has become one of the largest off-road
events in North America. A big part of that is the inclusive nature of the Trail Hero event, with everything from UTVs to stock 4x4 SUVs to purpose-built rock buggies all hitting the trails during the event.
Can-Am dealers on at least three-continents held events to celebrate the day, a good sign that International Off-Road Day is here to stay. More importantly, competitors like Polaris UK helped promote the day on social media. Add in that Trail Hero has vested interest to see the day help drive participants to its already booming event, from across the off-road user spectrum, and you have a winning formula for bigger and better International Off-Road Days to come.
Can-Am Maze Adventure
From the Trail Hero vendor area on the shores of the Sand Hollow Reservoir we headed off as a big group, around 16 vehicles, in the pouring rain. I had no clue where we were going, but was stoked to be behind the wheel of the latest Can-Am Maverick X3 X RC Turbo for a day of challenging off-road adventures with an excited group of experienced off-road enthusiasts and racers.
To celebrate the inaugural International OffRoad Day, Can-Am assembled a big group of its ambassadors for the trail run, and was nice enough to invite me along to experience life behind the wheel and report on the action. Some of the top names in the UTV space were in attendance, including: Dustin Jones, Corry Weller, Cowboy Cerrone, Chad Hughes, Rodrigo Ampudia, Jason Murray, and many more. There isn’t really a more
The tight, wet, muddy, and di cult trail took some time with lots of rigs. all-star list in the UTV world than this lineup. The best part, the whole group acted like family. Everyone was super inclusive and full of stoke.
After a mile or so of whooped out fence-line transit trail, we picked up the pace on a trail called Bobsled. It is exactly as you’d expect from the name: fast, flowy, and full of banked turns. There is little terrain that is more fun when in a lightweight, powerful vehicle with high-end amazing suspension.
After regrouping a few times, we entered a tight trail made entirely of rock. The extremely steep obstacles around every corner were made even more challenging because of the pouring rain. Progress was slow, as we had a huge group and conditions were less than ideal. We also had a few Jeep Wranglers and a Tacoma in the group, which were considerably slower than the little UTVs. It was extremely impressive to see the long wheel base, manual-transmission Tacoma make its way through such challenging terrain, but it
did take time.
About halfway through the trail, our group split in two. Half took an exit trail to head back to the Trail Hero vendor area to get lunch at the scheduled time, as well as dry off and warm up. Many weren’t quite dressed appropriately for the weather and were shivering. The other half of the group, including myself, pressed on to complete the Maze trail.
The rain got harder for the most part, with brief glimpses of sky throughout the day. The second half of the Maze trail has some of the hardest and most technical obstacles on the trail. Even though our group was smaller, it was still slow going.
Everyone was alright with the pace though, as everyone was being safe and taking care of the equipment. We did have one flop over on an obstacle the locals call the ‘Snake Pit.’ The UTV landed in a soft sandy puddle and didn’t even get a scratch. It was quickly
winched back onto its wheels and drove away without issue.
After popping out of the rocky Maze trail we hopped onto some super-fast flowy sandy trails to make our way back to the Trail Hero vendor area. It was impressive to see the pace of built race UTVs with experienced racers behind the wheel. While I can’t say I was on pace, I can say I held my own and personally unlocked another level of performance out of these impressive off-road machines. In the end, we ended up on trails for about 6 hours of wet, chilly fun.
Trail Hero
You might be asking what the Trail Hero event is all about, as I was when I got the invite to the event. Trail Hero has been around for six years now. It has quickly earned a
From wide open and flflat to tight and steep, Sand Hollow has it all.