Tri-City Herald - - Business -

Eli Lilly said it’s the first drug­maker to start post­ing price in­for­ma­tion on­line for drugs it ad­ver­tises on TV. Ads for the com­pany’s di­a­betes drug Trulic­ity di­rect view­ers to a web­site that gives a monthly list price of $730.20. The site also gives the av­er­age out-of-pocket costs based on in­sur­ance and de­tails on fi­nan­cial as­sis­tance pro­grams. Lilly said it plans to do the same for other med­i­ca­tions. A phar­ma­ceu­ti­cal trade group sug­gested this ap­proach in Oc­to­ber to counter a Trump ad­min­is­tra­tion pro­posal to re­quire list prices in all TV drug ads. Drug­mak­ers and some med­i­cal groups say high list prices might de­ter peo­ple from seek­ing treat­ment.

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