Eli Lilly said it’s the first drugmaker to start posting price information online for drugs it advertises on TV. Ads for the company’s diabetes drug Trulicity direct viewers to a website that gives a monthly list price of $730.20. The site also gives the average out-of-pocket costs based on insurance and details on financial assistance programs. Lilly said it plans to do the same for other medications. A pharmaceutical trade group suggested this approach in October to counter a Trump administration proposal to require list prices in all TV drug ads. Drugmakers and some medical groups say high list prices might deter people from seeking treatment.