the Eye More Than Meets
This ’68 Chevy C10 is more than meets the eye
The ’67-to-’72 Chevy C10 has become increasingly popular and one of the most common custom trucks you can build. Originally designed in 1960, the Chevy pickup was equipped with an independent front suspension, giving people a more car-like ride in a truck. For the ’68 model, Chevy added side-marker reflectors on the fenders, which certainly made the model more noticeable. Scott Pierce from Columbiana, Alabama, is no stranger to Chevy C10 trucks, as he’s owned more than 30 of them in his lifetime.
As a child, his stepfather worked on trucks and taught him how to care for them. Along with basic mechanics, Scott was taught paint and bodywork, which came in handy throughout his lifetime. Scott and his wife, Gwen, sold their antique Chevy truck and were in the market for something new and different. Scott had gone to Biloxi, Mississippi, for the Cruisin’ the Coast show and attended the annual auction held there. “I noticed this unique green Chevy C10, and I really liked it,” Scott tells Truckin. “I knew this was my next truck almost immediately.”
The original owner, Rusty Seamen, pulled no punches on the build when he brought it to Gabe Lopez in Sacramento, California, where—for nine weeks—the entire interior was gutted and reworked, with every inch being redone. The stock seats were replaced with custom Buddy bucket seats cut from foam and wrapped in tan leather; the console also received the leather-wrapped treatment. Other additions included Daytona Weave carpeting and a tan leather headliner. The dashboard was painted to match the Fathom Green paint, and Marshall gauges were used in the dashboard. An ididtit tilt steering column was installed and painted, and a Billet Specialties steering wheel was mounted.
Under the hood, the 350 was redone by Scott himself after he found out the Chevy had a bad rocker arm and valve. A Griffin aluminum radiator with 12-inch twin-electric fans was installed to keep the motor cooler and provide more flow than the steel stock version. A March Performance pulley and bracket setup was installed on the front of the motor, and a chrome brake booster with a chrome master cylinder with a ribbed top was added for a custom look. A polished Edelbrock intake was added along with a Quick Fuel 750 carburetor.
The underside of the classic Chevy is much more intricate, but not many people really notice. Tubular trailing arms were powdercoated and a Ridetech air-ride system was installed to raise the truck to a hot-rod–style stance while driving. All four corners have Corvette-red calipers and 14-inch drilled and slotted rotors by Boris at Street Machinery. All the brake lines and fuel lines were polished stainless steel. Every bolt on the frame is a buttonhead stainless Allen socket head.
Scott knew what he wanted the second he laid eyes on the green C10, and he and his wife made sure everything was done correctly and classy to make it stand out among a sea of C10s. With 30 trucks under his belt, Scott can finally say he has exceeded all expectations with his last and final build.