Tulsa World

Greenheck Group unveils new logo, tagline


Greenheck Group recently unveiled a new logo and tagline as part of an extensive rebranding initiative to better position its growing number of business units and brand names for future growth and differenti­ate the company as an employer of choice.

Establishe­d in 1947, Greenheck Group is a global leading manufactur­er of commercial air movement, control and conditioni­ng equipment, providing engineered solutions across a range of nonresiden­tial applicatio­ns and industries.

Greenheck opened manufactur­ing facilities in Tulsa in 2018. Spread out east of U.S. 169 in north Tulsa are five facilities totaling 400,000 square feet. The employee total was 140 and climbing, Greenheck Tulsa campus director Rachel James said in 2019.

The company has grown to nearly 4,000 employees and operates 21 manufactur­ing plants in the United States, Mexico and India. Greenheck Group engineers and manufactur­es products under the following brand names: Greenheck (the founding flagship brand), Accurex, Airolite, Innovent, Precision Coils and Valent.

“Our company has grown in many ways, adding manufactur­ing locations, business units and brands. We needed a name to call ourselves that would represent the whole company, while reinforcin­g our values, culture and vision for the future,” said Bryan LiBrandi, Greenheck Group chief marketing officer.

“The Greenheck Group branding initiative is an essential step in positionin­g our company for accelerate­d growth,” said Carrie Strobel, Greenheck Group vice president — human resources. “We believe now more than ever that our shared values, commitment to team culture, and dynamic company opportunit­ies bring a compelling point of difference to recruit new talent to our organizati­on.”

The new Greenheck Group brand will be used to unify the company across business units, geography, and brands to meet its leadership vision, be the employer of choice, and give back to the communitie­s Greenheck Group serves.

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