Tulsa World

Heirloom, Mercury Lounge team up on beer

- TOM GILBERT tom.gilbert@tulsaworld.com

Heirloom Rustic Ales, Mercury Lounge and The Woody Guthrie Center have teamed up to bring you a new beer, music and, hopefully, less racism.

The event called “Mamas Don’t Let Your Cowboys Grow Up To Be Racists” features music by folk and country singer/songwriter­s Nick Shoulders, Jacob Tovar and hiphop artists Steph Simon and Mike Dee at 8 p.m. Friday, Sept. 17 at Mercury Lounge, 1747 S. Boston Ave.

This event will also include a special beer released by Heirloom Rustic Ales, 2113 E. Admiral Blvd., a honkytonk lager called “Mamas Don’t Let Your Cowboys Grow Up To Be Racists.”

The name of the beer is a play on the classic country

song, with the design and verbiage coming from a long-running T-shirt produced by Mercury Lounge.

The Mercury Lounge began producing a T-shirt printed with “Mamas Don’t Let Your Cowboys Grow Up

To Be Racists” in response to the current social climate.

“We basically saw the shirt that Mercury came out with and immediatel­y knew we had to make that beer,” said Jake Miller, brewmaster and co-owner of Heirloom

Rustic Ales. “This is a beer I’ve been dreaming about for a long time, one that I’ve wanted to make. When we started this conversati­on, it really became apparent that this was the medium to do it with. So basically we made this macro base it’s just like PBR, but then used some of my favorite hops to just amplify some floral notes in it and capture what I imagine honkytonk to be in a beer.”

The Mercury Lounge’s owner, Bobby Orcutt, noticed an increase in conflicts in the past couple of years and wanted to do something about it.

“It was a response to a social moment we’ve been living in the last couple of years. COVID really kind of exposed a lot of cracks. One of the things with us being a dive bar that does rock and roll and roots music and country and punk, we were experienci­ng kind of an unpleasant element coming to some of the shows. Specifical­ly, in June of last year, it kind of felt a little more amplified,” said Orcutt.

A portion of the sales from the beer and shirts will go to World Culture Music, a collective of hiphop artists in Tulsa enhancing the community through hiphop music, culture and education. In 2016, World Culture Music Festival was created to provide a platform for young creatives in Oklahoma to perform, connect and collaborat­e.

Vaccinatio­n for COVID-19 or a negative test is required for entry to the event.

Tickets for the event or a presale bundle are available at mercurylou­ngetulsa.com.

 ?? TOM GILBERT, TULSA WORLD ?? From left, Mercury Lounge owner Bobby Orcutt, rapper Mike Dee, Heirloom Rustic Ales’ Jessica Herman and Jake Miller and Mercury Lounge General Manager Ashley Kirkley get together to promote “Mamas Don’t Let Your Cowboys Grow Up To Be Racists” beer and launch party at Mercury Lounge.
TOM GILBERT, TULSA WORLD From left, Mercury Lounge owner Bobby Orcutt, rapper Mike Dee, Heirloom Rustic Ales’ Jessica Herman and Jake Miller and Mercury Lounge General Manager Ashley Kirkley get together to promote “Mamas Don’t Let Your Cowboys Grow Up To Be Racists” beer and launch party at Mercury Lounge.

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