Gian­nico, The Shoes We Love | FASH­ION


Upscale Living Magazine - - Contents - | By Ger­ard Val­le­cello

If you are like the ma­jor­ity of women, you prob­a­bly love shoes. The lit­tle an­gels that ei­ther give you height; pos­ture or most im­por­tant of all; dress your lovely feet. And when think­ing of shoe de­sign­ers, we think of course the leg­endary mas­ters. --- There is a young mas­ter you must know. Ni­colo Beretta; founder and de­signer of Gian­nico.

Show­ing a great sense of style and in­nate cre­ativ­ity since a very young age. At 14 years old, young Mi­lanese Ni­colò moved to Syd­ney, Aus­tralia to pur­sue the busi­ness ob­jec­tives of his fam­ily. Syd­ney’s cos­mopoli­tan am­biance and its fer­vent multicultu­ral com­mu­ni­ties pro­vided Ni­colò with ex­pe­ri­ences that in­flu­enced and for­ever changed his creative life. Soon af­ter he shared his port­fo­lio with no other than one of the mas­ters him­self. Mr. Manolo Blah­nik along­side the late Franca Soz­zani; EIC of Vogue Italia. Hav­ing re­ceived ex­tra­or­di­nary feed­back from such great cap­tains of the in­dus­try, en­forced; in 2013 at the age of 18; the found­ing of Gian­nico. The name Gian­nico is a port­man­teau be­tween his first name and his lit­tle brother’s name Gi­a­como.

Yet start­ing a brand at such young age was not easy. At first, it was dif­fi­cult to find peo­ple who be­lieved in him, many tried to mis­lead him, while oth­ers as­so­ci­ated him with a stereo­type of a spoiled child. With per­se­ver­ance and tal­ent, he quickly learned to deal with this tough in­dus­try. Where most re­tail­ers are "now" ready to stand be­hind con­tem­po­rary de­sign­ers in a big way.

In 2014, Gian­nico was se­lected to par­tic­i­pate at the pres­ti­gious “Vogue Tal­ents Cor­” event in col­lab­o­ra­tion with Vogue Italia and Gian­nico’s ex­po­sure and fol­low­ing only grew as many fash­ion icons such as Franca Soz­zani, Anna Win­tour, Donatella Ver­sace, Anna Moli­nari, Carla Soz­zani, Anna Dello Russo, and Giuseppe Zan­otti ap­pre­ci­ated his col­lec­tion. Later that year, Gian­nico had the in­cred­i­ble op­por­tu­nity to be a part of the of­fi­cial cal­en­dar of the Mi­lan Fall Fash­ion week and his first dis­trib­uted col­lec­tion was pre­sented at the Ba­gatti Valsec­chi Mu­seum.

Ni­colò also has cre­ated a spe­cial edi­tion for Luisa Via Roma, and won the ‘Who is on Next?’ con­test in Rome; juried by Pier­paolo Pic­ci­oli of Valentino; Suzy Menkes, Miroslava Duma, Alexander Fury, Laura Lusardi, Bergdorf Good­man’s Paola Alvear and Sacks Fifth Av­enue’s Colleen Sherin.

His ex­cel­lent crafts­man­ship and artis­tic abil­ity are ev­i­dent in ev­ery­thing that he cre­ates, which is why the de­mand for his spec­tac­u­lar and eclec­tic shoes has in­creased since the es­tab­lish­ment of his own la­bel.

For his past col­lec­tions, the de­signer has taken in­spi­ra­tion from the works of Luis Bunuel and Sal­vador Dali. He in­cor­po­rates el­e­ments of sur­re­al­ism into his own brand of creative and el­e­gant eclec­ti­cism. The re­sult is a stun­ning col­lec­tion of shoes, which are sensual, fem­i­nine, edgy, so­phis­ti­cated, sexy, and ex­traor­di­nar­ily beautiful. With his un­par­al­leled tal­ent and creative ge­nius at such a young age, it seems that Ni­colò Beretta is grow­ing into in­ter­na­tional suc­cess.

Found around the globe in stores like Bar­neys New York in the USA; ALTAYER BLOOMINDAL­E'S in the mid­dle east; ATEMPO in Asia, on­line's FAR­FETCH, his creations are the type of shoes we love.

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