In­ter­view with CYN­THIA HIGHTOWER-JENK­INS AND AN­NIA JENK­INS,

Own­ers of All Things Beau­ti­ful & Co.

Upscale Living Magazine - - Feature -

What is your vi­sion for All Things Beau­ti­ful & Co.?

Our vi­sion for “All Things Beau­ti­ful & Co.” is far broader than we could pos­si­bly re­lay within the lim­i­ta­tions of this in­ter­view, but in a more gen­eral scope, our vi­sion is to con­tinue to of­fer up an en­cour­ag­ing aura for our clien­tele who find them­selves re­quir­ing ei­ther per­sonal or busi­ness re-brand­ing or any of the other very unique cus­tom­ized ser­vices that we of­fer. In ad­di­tion, we en­vi­sion our com­pany ad­vanc­ing to­wards be­ing held in the high­est re­gard for pro­vid­ing a utopic level of ser­vice for a genre of clien­tele whose sig­na­ture mantra is ‘im­press and be im­pressed be­yond com­pre­hen­sion.’

Do you con­sider your com­pany to be more trend driven or tra­di­tional?

“All Things Beau­ti­ful & Co.” is multi-tac­ti­cal in its in­no­va­tion and ap­proach re­gard­ing its clien­tele and the res­o­lu­tions that we con­clude for them. It of­fers an eclec­tic co-min­gle of trend, tra­di­tional and of­ten times, even a lit­tle fu­tur­is­tic. Our ser­vices span sev­eral fo­cuses, in­clud­ing brand­ing and con­cept de­vel­op­ment, un­fath­omable event and spe­cial oc­ca­sion pro­duc­tion, pro­fes­sion­al­ism train­ing, and our Lux­ury Concierge ser­vices en­com­passes; im­age, styling-de­sign, in­te­ri­orscap­ing and LifeStyle coach­ing which al­lows us to use the full range of our un­en­cum­bered cre­ativ­ity.

What is the cor­ner­stone of your brand iden­tity?

We be­lieve the cor­ner­stone of our brand to be gen­uine in­ge­nu­ity with­out bor­ders.

What’s your strat­egy for brand ex­ten­sions?

Our strat­egy for brand ex­ten­sion with re­spect to All Things Beau­ti­ful & Co. be­gan at the com­pany’s on­set and was in­ten­tion­ally con­sid­ered even in the nam­ing of our com­pany, as the ‘All’ in

“All Things Beau­ti­ful & Co.” sup­ports us a full high­way of direc­tions in which we may ex­pound and stretch or brand. Some of the strat­egy we ap­ply to our clien­tele is sim­ply the, “one high­way, many streets anal­ogy.

Dream col­lab­o­ra­tion or part­ner­ship?

Our Dream col­lab­o­ra­tion would be a ven­ture with Dis­ney Pro­duc­tion or even some of the ma­jor Red Car­pet Pro­duc­tions such as the Grammy’s, Golden Globe and Met Gala.

Fu­ture Plans for All Things Beau­ti­ful & Co.?

As far as the fu­ture plans for “All

Things Beau­ti­ful & Co.” is con­cerned, with­stand­ing sound­ing cliché the sky is the limit. We can see “All Things Beau­ti­ful & Co. carv­ing its niche even in­ter­na­tion­ally. We are a mother-daugh­ter duo com­pany that not only pro­vides unique ser­vices to our clien­tele, but we also share amaz­ing lifestyle ex­pe­ri­ences with and of the world. How amaz­ing is that!

What ad­vice would you give peo­ple that want to start their own busi­ness?

The ad­vice we would give peo­ple want­ing to start their own busi­ness is that there is no one size fits all re­gard­ing busi­nesses paths to suc­cess. Then, if it is in­deed some­thing they want to do then they should con­sider learn­ing as much as they can to be­come a sub­ject mat­ter ex­pert in that busi­ness. Fi­nally, Pray about it.

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