Interview with CYNTHIA HIGHTOWER-JENKINS AND ANNIA JENKINS,
Owners of All Things Beautiful & Co.
What is your vision for All Things Beautiful & Co.?
Our vision for “All Things Beautiful & Co.” is far broader than we could possibly relay within the limitations of this interview, but in a more general scope, our vision is to continue to offer up an encouraging aura for our clientele who find themselves requiring either personal or business re-branding or any of the other very unique customized services that we offer. In addition, we envision our company advancing towards being held in the highest regard for providing a utopic level of service for a genre of clientele whose signature mantra is ‘impress and be impressed beyond comprehension.’
Do you consider your company to be more trend driven or traditional?
“All Things Beautiful & Co.” is multi-tactical in its innovation and approach regarding its clientele and the resolutions that we conclude for them. It offers an eclectic co-mingle of trend, traditional and often times, even a little futuristic. Our services span several focuses, including branding and concept development, unfathomable event and special occasion production, professionalism training, and our Luxury Concierge services encompasses; image, styling-design, interiorscaping and LifeStyle coaching which allows us to use the full range of our unencumbered creativity.
What is the cornerstone of your brand identity?
We believe the cornerstone of our brand to be genuine ingenuity without borders.
What’s your strategy for brand extensions?
Our strategy for brand extension with respect to All Things Beautiful & Co. began at the company’s onset and was intentionally considered even in the naming of our company, as the ‘All’ in
“All Things Beautiful & Co.” supports us a full highway of directions in which we may expound and stretch or brand. Some of the strategy we apply to our clientele is simply the, “one highway, many streets analogy.
Dream collaboration or partnership?
Our Dream collaboration would be a venture with Disney Production or even some of the major Red Carpet Productions such as the Grammy’s, Golden Globe and Met Gala.
Future Plans for All Things Beautiful & Co.?
As far as the future plans for “All
Things Beautiful & Co.” is concerned, withstanding sounding cliché the sky is the limit. We can see “All Things Beautiful & Co. carving its niche even internationally. We are a mother-daughter duo company that not only provides unique services to our clientele, but we also share amazing lifestyle experiences with and of the world. How amazing is that!
What advice would you give people that want to start their own business?
The advice we would give people wanting to start their own business is that there is no one size fits all regarding businesses paths to success. Then, if it is indeed something they want to do then they should consider learning as much as they can to become a subject matter expert in that business. Finally, Pray about it.