Upscale Living Magazine - - Feature - | BY NATALIE KING

Our ed­i­tor Natalie King caught up with Rachel Zoe to dis­cuss cul­ti­vat­ing a sig­na­ture style, en­ter­tain­ing, and new­est venture, Box of Style, which is a cu­rated col­lec­tion of ef­fort­less fash­ion and beauty de­liv­ered sea­son­ally. Rachel Zoe, both the wo­man and the brand are in­fin­itely in­spir­ing. She holds true to her aes­thetic and is al­ways de­vel­op­ing creative ways to ex­press her style and busi­ness acu­men. She has a soft­ness about her, with the sig­na­ture beach waves and glow­ing skin, and has bravely fol­lowed her pas­sion in an un­wa­ver­ing way which has proven to be a suc­cess­ful plan both in busi­ness and in life.

You are known for such a rec­og­niz­able aes­thetic whether you are wear­ing a gor­geous bo­hemian dress or a crisp pants suit, your look is al­ways tai­lored and ac­ces­sorized beau­ti­fully. Why is it im­por­tant to have a sig­na­ture style?

I think it's im­por­tant to take the time to cul­ti­vate how you want to look and feel ev­ery­day by ex­per­i­ment­ing over time. Hav­ing a sig­na­ture style is your way of say­ing who are with­out hav­ing to speak. Once you have found your per­sonal style it be­comes ef­fort­less in a sense and makes the get­ting dressed process much more ef­fi­cient and less stress­ful!

What is a good start­ing point when try­ing to es­tab­lish a sig­na­ture look?

I think a great start­ing point to es­tab­lish­ing your own sig­na­ture style is to look to some­one whose style you ad­mire. Whether it be a celebrity, friend or co­worker. Look at pic­tures on­line and im­merse your­self in your icon’s style. After you've done the re­search, you can look back to your cur­rent wardrobe and find pieces that you al­ready have. This will help you know ex­actly what you need to shop for in or­der to com­plete your look. Ul­ti­mately you will know what’s work­ing based on feed­back from friends and fam­ily who are the most hon­est with you. Choose the looks or style that makes you feel like the most con­fi­dent ver­sion of your­self.

You have such a pres­ence, and al­ways seem so pulled to­gether with a calm­ing el­e­gance. What is your fa­vorite self-care rit­ual?

My self-care is so rare! Hon­estly be­ing home with my boys after a long day of work brings me the most hap­pi­ness. Or a stay­ca­tion at the Ho­tel Bel Air for a quick get­away. Any full day and night and stay­ing in my bathrobe with my fam­ily is a per­fect day for me. Sleep and spa are not a huge part of my life un­for­tu­nately, but I dream to do more in the fu­ture. My quick at home fixes are hy­drat­ing masks and tons of eye and face oils and serums at night and in the morn­ing.

Bos­ton and New York in win­ter - what are a few key pieces to help us sur­vive the cold, dark days with style? Vel­vet, tur­bans, capes?

Cash­mere wraps, chunky scarfs and faux fur coats are some of my fa­vorite pieces to layer on in or­der to sur­vive the cold, dark days while stay­ing true to sig­na­ture style. I also turn to a uni­form of thigh high boots with stylish over­sized sweaters and long chic coats I’ve col­lected over the years, both vin­tage and de­signer.

I’m al­ways in­spired by the con­nec­tion be­tween fash­ion and in­te­ri­ors. How have you made your home res­onate with you and your fam­ily?

I ap­proach my home decor very much like my per­sonal style. I like to cre­ate a feel­ing of ef­fort­less glam­our and al­ways have it be com­fort­able but chic down to the last de­tail. I like to in­vest in the core items like so­fas and ta­bles and keep them some-

what neu­tral in fab­ric and color. I al­ways add in­ter­est by us­ing dra­matic throw blan­kets and pil­lows and in­cred­i­ble light­ing to cre­ate the style of the room. My fa­vorite de­sign el­e­ments are usu­ally an­i­mal prints, sheep­skin rugs and col­or­ful fash­ion and art books. We want our home to feel wel­com­ing to guests and al­ways be a spe­cial place to en­ter­tain our friends and fam­ily.

What is a fa­vorite space in your home and a piece of art or decor that gives you in­fi­nite in­spi­ra­tion?

I have sev­eral fa­vorite spa­ces for dif­fer­ent parts of my life...I love to dis­ap­pear into my home of­fice when I need to re­ally fo­cus and have alone time to work and get in­spired with­out in­ter­rup­tion. My boys’ rooms are so spe­cial and dream­like which makes story time at bed­time so peace­ful and calm­ing. I love the more for­mal white liv­ing room ac­cented with in­cred­i­ble art­work and Mis­soni pil­lows for ac­cents and the mar­ble fire­place we use a lot in the win­ter. My fam­ily room has a very 70s mid-cen­tury vibe, en­tirely wood pan­eled and low couches and floor pil­lows for to­tal com­fort, once again ac­cented with Her­mes and Mis­soni blan­kets and pil­lows for color. We spend so much time to­gether in this room dur­ing par­ties and watch­ing movies with friends and fam­ily through­out the year.

I love the host­ing tips in your book Liv­ing in Style, es­pe­cially the con­cept of ‘a ta­ble is a run­way’ and how you use home fra­grance to cre­ate am­biance through­out the home.

Along with flowers and mu­sic, fra­grance re­ally sets the mood for a party or night in. Try us­ing dif­fer­ent scents in the main gather­ing area and in the bath­rooms. Depend­ing on the type of party and time of day, some of my fa­vorites scents are San­dal­wood, Am­ber, Fig, Tuberose and Laven­der. A tip: just be mind­ful not to choose over­whelm­ing scents as peo­ple re­spond dif­fer­ently to fra­grance, so I al­ways choose more mild nat­u­ral can­dles. My fa­vorites are form Eric Buter­baugh.

Do you have a go-to recipe for a last-minute cou­ples gather­ing?

I take so much pride in my abil­ity to make a beau­ti­ful char­cu­terie board as the pos­si­bil­i­ties are end­less! I think a col­or­ful cen­ter­piece of cheese, fruit, nuts and meats and cru­dité is so chic and al­ways a crowd pleaser! Al­ways a great last-minute ad­di­tion to any cou­ples gather­ing. Depend­ing on the time of year, you can re­ally dress it up with ac­ces­sories and can­dles around it on the ta­ble.

Why were you in­spired to cre­ate Box of Style?

I cre­ated Box of Style to be able to cu­rate and style so many women every­where with spe­cial items they didn't know they wanted or needed but are so ex­cited to re­ceive! Uti­liz­ing my many years as a stylist and cu­ra­tor, I wanted to share that knowl­edge with every­one!

What can we ex­pect from win­ter Box of Style?

My fa­vorite thing about the Box of Style is that each piece is in­tended to be lay­ered into your ex­ist­ing wardrobe and worn for any and ev­ery oc­ca­sion, day or night. This Win­ter Box of Style in­cludes so many of my fa­vorite things I would want to be gifted this sea­son or give to any­one in my life!

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